Comedy Central to Enable Viewers to Share Clips from ROAST OF JUSTIN BIEBER

Comedy Central, the #1 brand in comedy, has partnered with new mobile app Whipclip to let viewers instantly create and share customized video clips of the "Comedy Central Roast of Justin Bieber" - marking the first time that fans will be able to clip and share content as they are watching a premiere telecast. When the #BieberRoast premieres on Monday, March 30 at 10:00 p.m. ET/ PT, viewers can use Whipclip to make their own clips of the Roast and share them immediately to their social networks.

"Comedy Central is a major innovator in the social space and we are constantly exploring new ways our fans can interact with the brand and share their favorite comedy moments," said Walter Levitt, Chief Marketing Officer, Comedy Central. "The #BieberRoast has already become a true pop culture moment and we expect the premiere will be one of the most social TV events of 2015. Whipclip is the perfect partner to help our fans drive massive social sharing."

After downloading the free Whipclip app from the App Store, users can clip the "Comedy Central Roast of Justin Bieber" by opening the app and clicking on the TV shows tab. During the telecast the "Comedy Central Roast of Justin Bieber" will appear at the top of the screen, along with a "Create a Clip" button. Tapping on "Create a Clip" will take users to a timeline of the most recent two minutes of the telecast, where they can create a clip (up to 30 seconds), add a comment and share to Facebook, Twitter, Tumblr, Pinterest, and via email and SMS.

About Comedy Central

Available on-air, online and on-the-go, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).

About Whipclip

By enabling users to create, search and share television and music video clips from their mobile devices, Whipclip is enhancing content discovery and social engagement. Whipclip has partnerships with leading television networks such as ABC, CBS, FOX, Comedy Central, VH1, A+E Network, Lifetime, Bloomberg, truTV and OWN as well as music labels Universal Music Group and Sony Music. Whipclip was founded by Richard Rosenblatt and Ori Birnbaum in 2014 and is located in Santa Monica, Calif., and Tel Aviv, Israel. Whipclip's investors include Raine Ventures, Institutional Venture Partners, William Morris Endeavor, Ziffren Brittenham, Greycroft, and several leaders within the media community including Ari Emanuel, Peter Guber, Steve Bornstein, Scooter Braun, Gordon Crawford, and Ron Zuckerman. Whipclip is available for free in the App Store. For more information, visit www.whipclip.com. Follow Whipclip on Twitter at @whipclip and Facebook.

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