MONARCH ROOFTOP in Midtown Introduces Fall Menu

By: Oct. 10, 2016
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Ric Addison, President of Addison Hospitality Group and owner of Monarch Rooftop and Indoor Lounge, located at 71 West 35th Street, has announced that the popular lunch and night spot will introduce a fall cocktail menu and light fare menu for autumn and winter. The additions include seasonal dishes and a Throwback Cocktail menu, with libations harkening back to the 80's and 90's.

Monarch, which opened in 2013 and has become one of New York's most sought-after rooftop lounges, consists of an impressively expansive 5,000 square feet of interior and exterior space, boasts two bars, and a spectacular view of the nearby Empire State Building. Located in the heart of Herald Square, the terrace will remain open throughout the colder months, as the venue will enclose its outdoor area so guests will still be able to take in the stellar sights.

The cocktail menu, developed by Monarch's mixologist Genese DeBeaux plays on pop culture from the days of Sex and the City, Jimmy Buffett, and Dynasty. These retro cocktails include:

The Joan Collins

1oz Gin

.5 oz elderflower

.5oz lemon

Dash of orange bitters

Topped with soda water

Garnished with lemon twist and brandied cherry

Retro Metro (Metropolitan)

1 oz Double Cross Vodka

½ oz Figenza Vodka

½ oz Hibiscus Syrup

½ oz Lemon Juice

½ oz White Cranberry Juice

Shake & Strain

Glassware: Martini Glass

Garnish: Hibiscus Flower

Wasting Away in Margaritaville (Margarita)

1 ½ oz PatRon Silver Tequila

1 oz Prickly Pear Purée

½ oz Lime Juice

½ oz Simple Syrup

¼ oz Pineapple Juice

2 dashes Angostura Bitters

Dirty Pour

Glassware: Stemless Snifter

Garnish: Lime Wheel

Phil Collins (Tom Collins)

Muddle 3 Lemon Slices

1 oz Bombay Sapphire Gin

½ oz Fortify Bitter

½ oz Lemon Juice

1 oz Simple Syrup

Dash of Peychaud's Bitters

Top with Soda Water

Glassware: Highball

Garnish: Lemon Wheel & Maraschino Cherry

Rock Me like a Hurricane (Hurricane)

Muddle 3 slices of Ginger

1 ½ oz Hendricks Gin

½ oz Blue Curaçao Liqueur

½ oz Simple Syrup

½ oz Lemon Juice

Glassware: Coup

Garnish: Pretty Lemon Twist

Cider Car (Side Car)

1 oz Highwest Campfire

Bourbon

½ oz Cointreau

½ oz Lemon Juice

1 oz Apple Cider

Shake & Strain

On the rocks

Glassware: Rocks Glass

Garnish: Sprinkle of Cinnamon

For its light fare menu, Monarch offers its visitors quality ingredient-driven plates with clean and elegant presentations. Dishes include Handcut Organic Pomme Frites (Handcut Organic Pomme Frites, Sprinkled with Smoked Tomato Sea Salt, Served with Garlic Aioli & Artisan Ketchup); Blistered Shishito Peppers (Tossed with EVOO, Grey Sea Salt, Fresh Lime &

Sweet Sesame Dipping Sauce); Citrus Soy Shrimp Potstickers (Served With Citrus-Soy Glaze & Black Sesame Seeds); Roasted Artichoke Hummus (Gently Roasted Artichoke Hearts, Spiced Walnuts & Lemon Oil with Warm Pita Chips); Smoked Bacon Wrapped Medjool Dates (Smoked Bacon, Stilton Crumbles, Balsamic Reduction & Micro Salad and many more dishes.

Monarch's Scandinavian-chic décor, designed by Natalia Todorova of Gwathmey, Seigal, Kaufman Architects, features an indoor lounge that radiates glamor and allures seductive appeal, seamlessly connecting to the exterior oasis with sliding floor to ceiling glass doors. The vintage bricks, white painted, hand washed wood panels on the walls, teak and grey custom Terrazzo tiles, and raw iron columns evoke a feeling of a Scandinavian summer home with accents of Manhattan elegance. Black pendants, designed by Tom Dixon, cast gold shadows on the natural tree form bar counter top and glass lighting fixtures project down to reflect on the modern wood walls. The modern, yet unimposing deep-seated upholstered sofas invite guests to relax and bask in the views of Midtown Manhattan, with floor to ceiling silk curtains that frame the picturesque view of the iconic Empire State Building.

Ric Addison's background spans 15 years of Manhattan nightlife, with such recognizable and memorable venues, such as Ava Rooftop Lounge at Dream Hotel, Inc Lounge at Time Hotel, and The Bar at Dream Hotel.

About Ric Addison

Ric Addison is President of Addison Hospitality Group. His background spans 15 years of Manhattan nightlife, with such recognizable and memorable venues, such as Ava Rooftop Lounge at Dream Hotel, Inc Lounge at Time Hotel, and The Bar at Dream Hotel.

Praised for his sought after venues, Ric Addison's properties have received accolades from top tier news outlets including the New York Times, USA Today, and New York Magazine.

For more information on Monarch rooftop lounge, visit http://addisongroupnyc.com/.

Photo Credit: Stephen Payne, Little Beast NYC



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