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NaturallyCurly Sparks The Curl Revolution

NaturallyCurly Sparks The Curl Revolution

AUSTIN, Texas, Oct. 3, 2017 /PRNewswire/ Visionary entrepreneur and NaturallyCurly.com co-founder Michelle Breyer is sparking a curl revolution with the launch of her first-ever book, "The Curl Revolution: Inspiring Stories and Practical Advice from the NaturallyCurly Community." The book is Amazon's No. 1 new release in Grooming & Styling, in addition to an Amazon best seller in both the Beauty, Grooming, & Style category and Women's Health category.

The Curl Revolution, available October 3, 2017 at booksellers including Amazon and Barnes & Noble, compiles some of the best tips and stories from experts, influencers and community members collected over the past two decades. Taking readers through every step of the curl experience, chapters include:

  • Living The Curly Life: Why curly hair isn't just hair
  • Texture Typing: It's more than Just curl pattern
  • Creating Your Curly Regimen: What products to use and when
  • Curl Kabobs to Plopping: Tried-and-True Curl Styling Techniques
  • Going Natural: Transitioning, the Big Chop and Everything in Between
  • Cutting Curls: Unlocking the potential of your texture
  • Coloring Curls: A Rainbow of Options
  • Curl Challenge and their Solutions: From Frizz to Chemo Curls
  • Curly Kids: Where it all Starts
  • Curly Men: Not just a buzz cut

Before natural hair blogs and influencers, before YouTube and Facebook there was NaturallyCurly.com. Challenged by a lifetime of curl frustration in a straight-haired world, three curly journalists created the web site to provide a curly haven.

"From day one, our goal was to create a place for people like usa forum to provide support, tips, and inspiration for other curlies," said author and NaturallyCurly co-founder Michelle Breyer. "From the outset, we talked in terms of texture, not ethnicity. In short order, the heart of the site became CurlTalk, a discussion forum where curlies could continue the type of conversation that had galvanized us to launch the site."

At the time, Breyer and her friends did not realize that NaturallyCurly would become a global media empire, reaching more than 16 million people per month and finding its place at the center of a grass-roots movement, changing the way society viewed curls, coils and waves. In her new book, "The Curl Revolution: Inspiring Stories and Practical Advice from the NaturallyCurly Community," this transformation is celebrated. Breyer leverages NaturallyCurly's reputation as a pioneer in the curly world along with her relationships with key brands, stylists and influencers to provide the most comprehensive book to date about curly hair. Rather than focusing on one brand, one method or one ethnicity, The Curl Revolution captures the entire curl landscape.

"I typed 'curly hair' into Google in 2001 and NaturallyCurly.com popped up," recalled Jessica McGuinty, who launched her curl product line Jessicurl on NaturallyCurly's discussion board 15 years ago. "I thought 'These are my people!'"

The book is filled with beautiful imagery by photographer Karston Tannis, featuring influencers like curl icon and Carol's Daughter founder Lisa Price, media icon Lisa Sugar and singer Jordin Sparks, as well as NaturallyCurly community members. These real women, from teachers and attorneys to social workers, started their curly journeys on NaturallyCurly.

"The texture revolution happened because of the World Wide Web and NaturallyCurly," says curl expert Anthony Dickey, author of Hair Rules and founder of the eponymous salon and product line. "It spread like wildfire. It allowed people to have a place to speak without interruptiontheir stories, their pain."

"When I founded NaturallyCurly's CurlTalk in 2006, I discovered there was this whole community that didn't just include black women, but also white women with their own struggles," Patrice Yursik, founder of the Afrobella natural hair blog. "That was a real eye opener to me. It made me realize this was more of a universal struggle than I thought it was."

Throughout the book, readers will be inspired by beautiful images and powerful voices from the curl community from actresses and singers to bartenders and teachers.

The Curl Revolution includes everything a curlie needs to unlock the potential of their natural texture.

Notable Testimonials

"Growing up, this book would have empowered me to appreciate my curls at an earlier age. What a beautiful illustration of embracing and loving who you are! It will uplift and celebrate all who have curly crowns! CURL POWER!"
Jordin Sparks, singer

"WithNaturallyCurly, Michelle Breyer created the first online resource that addressed curly hair textures. Michelle did an excellent job of creating a community for people who have been largely ignored."
John Paul DeJoria,cofounder, Paul Mitchell hair products and Patrn Spirits Company, philanthropist, entrepreneur

"NaturallyCurly is my FIRST source for all things curly, wavy, kinky, coiled, and textured. When I started HAIRiettemy own haircare lineit was the most comprehensive source online. What I love most about NaturallyCurly is its ability to embrace everyone with textureblack, white, Latino. I am grateful for their steadfast commitment to curls!"
Tanya Wright, actress, Orange is the New Black and True Blood

"NaturallyCurly has been an incredible advocate of the natural hair movement. It has given curly-haired women a platform."
Richelieu Dennis, cofounder, Sundial Brands (makers of SheaMoisture)

"For those of us with curly, kinky and coily hair, we've often been rendered invisible, easily divisible or at best marginal by the mainstream beauty industry.The Curl Revolutiondisrupts the notion of a straight rigid standard and centers the lens on a mighty and diverse dynamic community made of individuals where no two curls are the same expanding images and the collective imagination."
Michaela Angela Davis, Writer, Image Activist and CNN Contributor

About the Author
Named one of the 50 Most Influential People in the Multicultural Market by Women's Wear Daily in 2015, Michelle Breyer is a visionary entrepreneur who took a personal frustration over out-of-control curls and built it into the largest social media platform for hair. The co-founder of NaturallyCurly is a former award-winning business reporter. She now consults with numerous brands and retailers to help them develop the right products and communication strategies to most effectively connect with this valuable consumer. She lives in Austin, TX with her husband and curly teenage daughter.

About the Photographer
Karston "Skinny" Tannis is a photographer specializing in Environmental Portraiture, Lifestyle, and Fashion Photography. Karston uses his personality to engage with his subjects, capturing honest moments that resonate with viewers. . His clients include the W Hotel, Grey Goose, Nike Golf, Gap and Louis Vuitton. He lives in Brooklyn, NY.

About TextureMedia
TextureMedia is the largest content, community and commerce hair care platform and trusted thought leader that empowers and inspires millions of texture-hair women to embrace their natural beauty. By engaging beauty enthusiasts through original content, branded entertainment, social media, product reviews and commerce, it influences billions of dollars in annual hair care product sales.

For clients and brand partners, TextureMedia is a creative powerhouse delivering impactful marketing services and data-driven insights that translate to increased brand exposure and greater market share. Its monthly consumer reach is 16 million strong across three portfolio digital brands NaturallyCurly, CurlyNikki, Shop NaturallyCurly. As the flagship brand, NaturallyCurly is a first-to-market platform that has amplified the needs and voice of its textured-hair community since 1998. TextureTrends, the fourth brand introduced in 2010, is a unique data product of annual consumer insights diving deep into hair care and style trends, behaviors, brand awareness and purchasing drivers.

  • Imprint: Greenleaf Book Group Press
  • On sale: Oct. 3, 2017
  • Price: $19.95
  • Pages: 272

Media Contact:
Lauren Clements/Brianna Wright
Bratskeir & Co.
212.679.2233
lclements@braskeir.com
bwright@bratskeir.com


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