Retailigence, Simplikate Ink Partnership to Bring Local In-store Product Inventory Availability and More to Airport Malls, Traditional and Non-traditional Shopping Venues
Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced today the company has partnered with Simplikate to offer mall operators and retailers mobile-to-store advertising solutions powered by Retailigence's local product availability and location data. Simplikate (www.simplikate.com) is the award-winning mobile app developer specializing in venues including malls, airports and luxury real estate.
Using Retailigence's platform, brands and retailers will be able to display in-store product digitally, while offering customers a mobile look at in-store product availability and collecting valuable metrics about shopper's actual path-to-purchase behavior. This allows companies to engage directly with the consumer by avoiding a third-party information source. At the same time, consumers benefit from having real-time product information before making the decision to visit a store.
“Retailigence and Simplikate's platform together create a dream scenario for our clients,” said Tushar Patel, CEO, Simplikate. “Adding Retailigence's local product search and location capabilities to our commerce apps completes the end-to-end solution retailers, malls and airports require to finally see ROI from their mobile strategy.”
The Retailigence/Simplikate integration and availability is slated for Q3 2014.
“We are partnering with the strongest players in the mobile and shopping app space, and Simplikate is a leader,” said Jeremy Geiger, CEO, Retailigence. “With Retailigence's in-store product and brand availability data and shopper insights, we will be able to bring an integrated mobile-to-instore shopping experience to travelers visiting major airports, hotels and other non-traditional mall venues, building on our deep experience with traditional stores, retail malls and brands.”