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7 For All Mankind and Jaunt Make Fashion a New Reality 7 For All Mankind and Jaunt Make Fashion a New Reality
by BWW News Desk - April 13, 2015

7 For All Mankind, in collaboration with Jaunt and ELLE announce the release of Visions of California, a groundbreaking 3D virtual reality experience. This collaboration marks the first time a fashion brand has utilized virtual reality to share an imaginative narrative of their collectionaffording c... (more...)
Giambattista Valli Teams Up With Seven For All Mankind Giambattista Valli Teams Up With Seven For All Mankind
by BWW News Desk - November 11, 2014

Italian fashion designer Giambattista Valli has teamed up with denim favorite 7 For All Mankind to produce a co-branded capsule collection. The collection will be released in two installments with the first one in mid-February, followed up by the second in May.... (more...)
Saks Fifth Avenue Hosting Fifth Avenue Tailgate Party in Honor of Super Bowl Saks Fifth Avenue Hosting Fifth Avenue Tailgate Party in Honor of Super Bowl
by BWW News Desk - January 23, 2014

In celebration of Super Bowl XLVIII, Saks Fifth Avenue will host a 'Fifth Avenue Tailgate Party' in its flagship from Thursday, January 30 to Sunday, February 2. Highlights include a partnership with Off the Field, the NFL Players' Wives association, a SaksFirst Sweepstakes giving away a million poi... (more...)
Saks Fifth Avenue Set to Debut Renovated Men's Store in Boca Raton Saks Fifth Avenue Set to Debut Renovated Men's Store in Boca Raton
by BWW News Desk - October 28, 2013

In late November, Saks Fifth Avenue is set to unveil a newly renovated men's store at its Boca Raton location in the Town Center at Boca Raton. The new lifestyle store will offer a one-of-a-kind shopping experience highlighted by all-new designer presentations and one of the largest men's shoe depar... (more...)
True Religion Names Rosella Giuliani as Senior Vice President of Merchandising True Religion Names Rosella Giuliani as Senior Vice President of Merchandising
by BWW News Desk - October 23, 2013

True Religion Apparel, Inc. announced that the company has appointed Rosella Giuliani as Senior Vice President of Merchandising, effective today. In this role, Ms. Giuliani will partner with Chief Merchandising Officer Lynne Koplin and Creative Director Gary Harvey to shape True Religion's merchandi... (more...)
Levi's Brings the Most Buzz for Back to School Denim Levi's Brings the Most Buzz for Back to School Denim
by BWW News Desk - August 15, 2013

NetBase, the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed five denim brands, just in time for back-to-school shopping. Powered by the Insight Composer, the Index revealed the behaviors, emotions and opinions expressed across web and social media ch... (more...)
Bloomingdale's and Me-Ality(TM) Partner Up on to Help Shoppers Find the Perfect Jean Bloomingdale's and Me-Ality(TM) Partner Up on to Help Shoppers Find the Perfect Jean
by BWW News Desk - April 08, 2013

This Spring, Bloomingdale's extends its renowned customer service with an advanced denim shopping experience, thanks to a new partnership with Me-Ality, the digital sizing station that matches shoppers with their best fits across a range of premium brands. Five specially-designed Me-Ality sizing sta... (more...)
Saks Fifth Avenue OFF 5TH to Launch New Store in Chandler, AZ Saks Fifth Avenue OFF 5TH to Launch New Store in Chandler, AZ
by BWW News Desk - March 29, 2013

Saks Incorporated's Saks Fifth Avenue OFF 5TH announced today that it plans to open its doors in Chandler, AZ on Thursday, April 4, 2013. The new 28,000-square-foot store is located in Phoenix Premium Outlets, which is opening to the public that day. It is the second Saks Fifth Avenue OFF 5TH outlet... (more...)
Club Monaco Opens a Beachy Pop Up in the West Village Club Monaco Opens a Beachy Pop Up in the West Village
by BWW News Desk - March 20, 2013

Club Monaco opened a pop up shop in Rugby's old Bleecker Street location. It's a very beachy shop dedicated to the sale of all things summer: sundresses, beach cover ups, light weight skirts and more.... (more...)
Wrangler Jeans Teams up with NASCAR Wrangler Jeans Teams up with NASCAR
by BWW News Desk - February 19, 2013

Iconic denim brand Wrangler, invites NASCAR fans to take a step back in time and reminisce about the 'good old days' of racing with the new Wrangler Heritage video series. Wrangler has been an established partner of both NASCAR and the Earnhardt family for over 30 years, and to celebrate this long-s... (more...)




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