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Is Missoni Launching A Less Expensive Line?

Is Missoni Launching A Less Expensive Line?

Vogue, along with many others, reported knitwear brand Missoni told The Wall Street Journal it will be launching a lower-priced line. According to Margherita Missoni, "You need to evolve," she toldThe Wall Street Journal. "If you sit for a moment, you're not relevant in fashion anymore."

But now Racked is reporting that this is NOT the case.  Margherita Missoni set the record straight on twitter saying:

Missoni is NOT launching a second line. We already have a second line and it's called M Missoni.

I am so confused!  The Missoni collaboration with Target flew out of the stores.  And while I would not expect another line to be that inexpensive, something right below would be nice...especially for my wallet! 

Related Links
Missoni Opens Holiday Pop Up Shop at Four Seasons Resort Maui at WaileaMissoni Opens Holiday Pop Up Shop at Four Seasons Resort Maui at Wailea
December 18, 2014


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Rachel Stone


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