Fashion Fave ‘House of Style’ Returns To MTV
The scope of reality television covers topics ranging from coupledom to crime, and in between these contrasts of love and war are a plethora of programs dedicated to the world of fashion. Rodeo Drive Resale has highlighted the return of one of fashion's earliest reality series, MTV's "House of Style."
On October 9, "House of Style," the popular fashion series which premiered on MTV in 1989 rocked its way back onto the airwaves. During its 11-year run, the show highlighted notable designers such as Marc Jacobs, Chanel and Betsey Johnson as well as young stars that would go on to be major Hollywood players including Will Smith and Winona Ryder. Though the show has been gone for quite some time (it ended in 2000), it returned for a single episode in 2009, and MTV promises its 2012 reboot will offer viewers even more Style than its predecessor. "The idea of the new "House of Style" is that it runs on all of our platforms. MTV is a fully multi-media company. You'll see it on television, on the web, on our aps," said Dave Sirulnick from MTV. "Not a lot of people are looking to consume 20-minute television shows on their phones. At least not yet. We want to make it really accessible for our audiences. Pieces will get windowed on to television, with the notion of the ability to a longer form programming style. The documentary is a long form piece."
Supermodels Karlie Kloss and Joan Smalls the new HoS brings back the classic feel while incorporating a bit of viewer interaction.
"We are so excited to be able to bring fans behind-the-scenes of our world. We work in an amazing industry, there's a lot of fun to it, and this is such an incredible time in fashion," Kloss and Smalls said in a statement. "Blogs and social media have transformed the way we interact, and especially with fashion, allowing fans an intimate connection with what we do. The new 'House of Style' will intertwine video segments with expanded content on social platforms to truly bring fans into our world."