Barneys Teams Up with Instagram On InstaStop During NYFW
Big news, y'all: Barneys New York and Instagram are partnering up to create a first-of-its-kind experience-we're calling it an InstaStop-during New York Fashion Week.
Starting today, you can head to the 5th floor at our Madison Avenue flagship, take photo of your shoes at our InstaStop using the hashtags #PERFECTPAIRS and #BNYFW, and have your soles displayed on screens around the store and at locations across the city like Milk Studios and Lincoln Center. (If you can't make it to the store, you can still post to Instagram using our hashtags to have your 'grams considered.) The photos will be featured alongside a curated selection of snaps from designers, models and editors, providing a Barneys-eye view of Fashion Week.
To put you in the mood, we asked the authorities over in the Fashion Office, Tomoko Ogura and Laura Stoloff, to share some of their own shoe selfies. Check out the 10 pairs of heels, flats and booties they picked out specifically for NYFW-and then share your own Fashion Week footwear photos on Instagram. (Don't forget to include #PERFECTPAIRS AND #BNYFW!)