Welcome to the New BroadwayWorld.com!

September 6
2:28 PM 2013
Welcome to the New BroadwayWorld.com!

As we're gearing up for a slew of celebrations for the site's 10th Anniversary (watch this space for some more VERY exciting news), we decided earlier this year, that it was time for a long-needed makeover to the design.

Since the site launched, in May of 2003, the design has certainly 'evolved', but we decided that BroadwayWorld.com was overdue to move from 'evolution, to revolution'. We've studied months of data, analytics, heat maps, traffic reports and usability studies to identify what was being used the most, what was great content but not easily accessible, and what overall priorities and representation we wanted for ourselves as a web site.

The ultimate goal is to serve, inform and respect our readers and we owe you an easy to navigate site, the ability to get what you want -- and fast (without thousands of extra clicks) and an overall great experience.

At the end of the day, it came down to content - great, great content. BroadwayWorld.com's unmatched team of writers, editors and contributors around the world produce several hundred high quality stories a day including the best news, photos, videos, reviews anywhere about theatre. All of this editorial content is augmented by the largest theatre databases in the world for performers, tickets, shows, regional productions, educational productions, school resources, audition information, discount offers, travel tips and industry data. And, of course, we also have the liveliest and most passionate message board community on the planet which has always been a popular cornerstone of the site.

That brings us to today's high-def redesign. We've made everything that you want to see faster, larger, including beautiful high-def retina friendly images, easier to find and read content, a cleaner design that's less overwhelming, easier to find discounts and video content, consistent navigation, and many other visual improvements (more white space - aaah!).

Our new responsive homepage will also adapt when viewed from your tablet or mobile phone, to better serve Broadway fans and readers on the go. Go on, check it out...I'll hold.

The homepage now provides easier access to our top-notch content for Off-Broadway and London's West End, as well as our InDepth Interview content, our many exclusive BWW TV offerings, and coverage from around the globe. Icons have been enlarged, sections have been cleanly and clearly created, and the page has been made more interactive to allow for easier switching between, for example, 'Latest' and 'Most Popular' news.

Most importantly, it will now be even easier to launch and add some of the many new editorial, database and interactive features that we've been cooking up in our digital kitchen.

I hope you enjoy our new look as much as we do here, and here's to another great 10 years and ... happy reading!


About the Author

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Robert Diamond The 2001 Syracuse University graduate (School of Information Studies) is also the owner of Wisdom Digital Media, an award-winning leading design company for entertainment and technology web sites. In his previous life, he held an executive position for the world's leading publisher of technology magazines, web sites and conferences and, as a result, was named among the "Top thirty magazine industry executives under the age of 30" by FOLIO Magazine.

Robert Diamond founded BroadwayWorld.com in 2003, which has now become the largest theatre web site in the world. He also serves as the site's Editor-in-Chief, covering Broadway and beyond, with specific local coverage for 100 cities in the United States, 35 countries worldwide and 15 other related areas of entertainment - including dance, opera, fashion, concerts, comedy, films, television and more. In May of 2014, the site was awarded a 2014 Award for Excellence in Theatre Arts Education by the prestigious Theatre Museum.

Diamond got his start in the entertainment field, accidentally, when he created the 'official web site' (while in college) for Michael Crawford, the popular actor and original Tony and Olivier Award-winning star of THE PHANTOM OF THE OPERA. (He still blames Crawford - and credits him - for anything that goes particularly right or wrong during an average day.)

As a respected member of the Broadway and theatre community, Diamond also served as Lead Producer for a series of sold-out shows using the BroadwayWorld.com 'brand' for a set of 'Standing Ovations' concerts, which also branched out into titles that included Holiday Shows and even more specific concerts like 'From Stage to Screen and Back Again' in tandem with publishers and movie studios. All proceeds were in turn donated to Broadway Cares / Equity Fights AIDS, the industry's leader in aid for performers in need.

Robert lives in Manhattan with his wife and two dogs, growing the business and getting little sleep. In addition, you can usually find him in a theatre many nights a week. Robert's very popular blog, 'The Broadway Pulse' appears daily on BroadwayWorld.com and he also wrote weekly about theatre for the USA Network's Character Approved blog.

In December of 2011, Diamond was one of 5 Syracuse University Alumni, all having achieved success in the world of start-ups, business growth and venture capital, participating on a panel addressing young alumni who are currently pursuing their dreams of running their own business and experiencing the day to day challenges of a startup. It is part of the university's new Student Accelerator Program, for which Rob was recommended by Syracuse University's i-School.

In late 2012, Wisdom Digital Media announced the official spinoff and launch of 10 new entertainment web sites including BWWMoviesWorld.com, BWWTVWorld.com, BWWFashionWorld.com, BWWBooksWorld.com, BWWMusicWorld.com, BWWArtWorld.com, BWWComedyWorld.com, BWWDanceWorld.com, BWWClassicalWorld.com and BWWOperaWorld.com.

In January of 2013, BWWGeeksWorld.com, devoted to home entertainment, mobile technologies and social media launched as well, followed by BWWFitnessWorld.com and BWWTravelWorld.com in April of 2013. In July of 2013, BWWHub.com launched as a portal to the complete family of entertainment and lifestyle offerings.

In 2014, BroadwayWorld.com returned to the concert stage, with a series of benefit concerts featuring Broadway's brightest stars. A new partnership with Rock-it Science Records will record and release these special evenings, with proceeds benefiting various charities.

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