'Holidays in the City' Campaign Kicks Off Today With Website Launch

A special website, www.downtownholidays.com, goes live today to promote Seattle's center city as the region's premier holiday destination. Part of an innovative seasonal marketing campaign, "Holiday's in the City," the site acts as a virtual Seattle holiday headquarters, keeping visitors up-to-date on arts and cultural events, family activities, travel and hospitality opportunities and special deals. The site will remain active through the "Holidays in the City" campaign.

Downtownholidays.com offers listings and hyperlinks to the city's most popular holiday events, such as Radio City Christmas Spectacular at the Paramount Theatre, ACT Theatre's A Christmas Carol and Pacific Northwest Ballet's beloved Nutcracker. Visitors may access information on the Macy's Holiday Parade, KING 5 Wonderland featuring the Holiday Carousel benefiting Treehouse, the new Toyland Village at Waterfront Park, the Gingerbread Village and the Teddy Bear Suite as well as the Great Figgy Pudding Street Corner Caroling, Children's Arts & Crafts at the Space Needle and all of the events and activities of Seattle Center Winterfest.

The website also features a series of attractive Weekend Holiday Giveaways. Every Wednesday, beginning Nov. 25 and running through Dec. 30, details will be posted on the website for the coming weekend's giveaway. Various prizes, including gift certificates to popular Seattle retailers, hotel stays, restaurant prizes and more, will be given away each weekend in six center city neighborhoods. The website also serves as a travel resource with information on holiday travel tips and special hotel packages and deals offered through the Seattle Super Saver hotel booking program.

Development of the website is part of a broader promotional campaign conducted in collaboration with Seattle's Convention and Visitor Bureau, the Downtown Seattle Association/Metropolitan Improvement District and Seattle Center. In this unique first-time initiative, the four agencies have pooled marketing resources to promote Seattle's center city as the region's premier holiday destination.

Seattle's center city offers a remarkable variety of festive and fun holiday activities, and this user-friendly website provides an easy way to plan a visit, whether for a quick afternoon or evening outing or a full weekend away. For more information on Seattle center city holiday activities, visit www.downtownholidays.com or contact the Seattle Visitor Center and Concierge Services at visinfo@visitseattle.org or by phone at 866-732-2695.

About the Holidays in the City campaign

Holidays in the City, a marketing collaboration of the Downtown Seattle Association/ Metropolitan Improvement District, Seattle's Convention and Visitors Bureau and Seattle Center, highlights the unique and enriching holiday experience of Seattle's City Center, from Seattle Center to Pioneer Square. The goal of the campaign is to enhance the economic impact of the 2009 holiday season by promoting the diversity and wealth of holiday attractions, events and promotions that make Seattle's center city the premier holiday destination in the Northwest. Campaign organizers hope to expand the campaign in future years to leverage greater seasonal growth in retail, restaurant, hotel, arts and entertainment and other Seattle business. For more information, including event calendars, hot deals and more, visit www.downtownholidays.com

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