TimePlay Gaming Event Brings Detroit Together Through In-Theatre Tournament

On Saturday, March 24, 2018, Detroit movie-goers and gaming enthusiasts gathered together to compete for the title of TimePlay champion in an interactive gaming tournament. Detroit's top 20 tournament players came together at the Emagine Novi Theatre to play against one another for $3,000 in cash prizes.

The tournament final culminated a month-long qualifier program where the top 20 ranked went head to head to compete for cash prizes. The event was also open to the general public to watch the finals and also compete in arcade and pop-culture trivia games.

The Detroit theatre was at capacity and fans were battling it out through arcade-style games and pop culture trivia.

"We were absolutely thrilled and excited that the event was such a success," says Aaron Silverberg, Vice President, Marketing, TimePlay. "There was a huge line up to get in."

TimePlay's unique proposition turns participant's mobile phones into controllers to play games on the cinema screen. Unlike other platforms, TimePlay allows everyone in the audience to participate and compete. Moviegoers were energized, playing on the big screen against each other and the competition was at an all-time high.

"TimePlay allows audiences to participate and compete against each other on the big screen, whether against family, friends or strangers. The energy at both events was unbelievable," continued Silverberg. "With the success of these gaming events we look forward to expanding the program in the future."

TimePlay and Cineplex hosted a similar and equally successful tournament the previous week in Toronto, Canada.

For more information about TimePlay Inc., please visit www.timeplay.com and follow @TimePlayEnt.

About TimePlay Inc.

TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows Movie-goers to use their smartphones and tablets to interact with and control outcomes on the big screen in real time allowing users to participate in a multi-player competitive experience. Rewards and other offers can be delivered through a targeted portal, which enables e-commerce and social networking. The globally patented technology enables exhibitors, advertisers, studios and other partners to entertain, inform and engage directly with Movie-goers before or after a show. TimePlay's two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns.

TimePlay is currently deployed at several exhibitors including Cineplex, Emagine Theatres and Bow Tie Cinemas and has a partnership with Screenvision Media. Many brands have created interactive TimePlay ads including McDonald's, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles and Toronto.

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