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NBCUniversal Telemundo Enterprises Leads Hispanic Media Upfront With Over 950 Hours of Groundbreaking Content

NBCUniversal Telemundo Enterprises Leads Hispanic Media Upfront With Over 950 Hours of Groundbreaking Content

As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today's Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content. Telemundo continues to push the boundaries of traditional Hispanic media with contemporary original productions featuring four Super Series™, including the seventh season of Hispanic media's most successful franchise "El Señor de los Cielos;" two Series Premium™, including the premiere of "El Recluso," six drama series, including the return of Telemundo's hit series "Sin Senos Si Hay Paraiso" and "Betty in New York," a modern-day adaption of "Yo soy Betty, la fea;" and three reality shows, including the Spanish-language version of NBC's hit singing competition "La Voz."

On the digital front, the network presented new digi-social partnerships including a total-market entertainment series with E!, the first-ever digital female empowerment series leading up to FIFA Women's World Cup France 2019™ and a distribution deal with Hulu providing over 3,000 hours of Spanish-language content on the streaming service. On the sports front, Telemundo Deportes revealed its plans for the highly anticipated Women's World Cup in 2019, including approximately 1,000 hours of live and original news and information programming of the tournament from France. Universo cable channel will bring back its popular "celeb-realities" including "Larrymania" and signature series including "The Walking Dead en Español" and "Sons of Anarchy."

"Hispanics are a growing cultural, political and economic powerhouse influencing every aspect of our country. This is a young, social and mobile segment that is increasingly setting trends, influencing pop culture and becoming the new mainstream, representing the single-largest growth opportunity for CORPORATE America," said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. "Telemundo is the only media company that has kept pace with Hispanics' changing demands and needs as avid media consumers. Hispanic media consumption is no longer about habit, it's about choice, and Telemundo is now both the choice and voice of the Latino of today."

The Latino population in the United States has been the principal driver of U.S. demographic growth. The Hispanic consumer is a growth opportunity for all companies as the audience currently yields $1.5 trillion in buying power. U.S. Hispanics are young, social and mobile, driving engagement and purchasing across all major categories. The shift in Hispanic media is driven by the evolution of Hispanic consumption patterns towards new formats and higher quality content to satisfy the diverse and contemporary appetite of Latino audiences. NBCUniversal Telemundo Enterprises has redefined Hispanic Media with innovative programming that is not only setting a new standard, but most importantly representing the U.S. Latino experience.

The Hispanic consumer is key to driving growth for brands in nearly all key industries. Led by NBCUniversal Telemundo Enterprises, in Spanish, NBCUniversal is the only media company that can reach the total Hispanic population as a whole. Through relevant contemporary content, Telemundo is uniquely positioned to go BEYOND language to serve and connect with these powerful consumers, authentically gaining their attention and loyalty across both languages and across all platforms. Telemundo's sales efforts are complemented by NBCUniversal's portfolio approach, industry-leading advanced advertising capabilities and commercial innovations initiatives.

"For marketers, no network can reach the full scope of Hispanic consumers like Telemundo and no company can provide a total market solution like NBCUniversal," says Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. "We've invested in the solutions to help marketers grow their business by messaging to the key Hispanic consumer group, from research and advanced advertising solutions to commercial innovation and digital partnerships. Ultimately, their strategy must start in Spanish-language television with Telemundo's diverse content offering."

In conjunction with NBCUniversal's Upfront presentation, being held on Monday, May 14, and to underlie the value of the U.S. Hispanic consumer and Telemundo's unique ability to tap into this segment's growing influence, NBCUniversal Telemundo Enterprises will hold an exclusive evening event for advertising clients and business partners at The Park Avenue Armory Conservancy in New York City featuring a private concert with global Reggaeton star J Balvin.

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