GROWN-ISH Opens as Freeform's Biggest Series Launch in Two Years
By: Caryn Robbins Jan. 08, 2018
The debut of "grown-ish" (Jan. 3, 2018, 8:00-8:31 p.m. EST) ranked as Freeform's biggest series launch in 2 years among Total Viewers (1.562 million), Adults 18-49 (917,000/0.71 rating), Women 18-49 (658,000/1.01 rating), Women 18-34 (340,000/0.98 rating) and Females 12-34 (448,000/0.96 rating) - since "Shadowhunters" on 1/12/16.
Freeform's "grown-ish" out-delivered the network's most-recent comedy debut by strong triple digits ("Kevin From Work" on 8/12/15) across all key demographics: Total Viewers (+111%), Adults 18-49 (+132%), Women 18-34 (+170%), Females 12-34 (+152%) and Female Teens 12-17 (+108%). In fact, "grown-ish" opened as Freeform's best comedy debut in nearly 6 years in Total Viewers, Adults 18-49 and Women 18-49 - since "Baby Daddy" on 6/20/12. Competitively, the "grown-ish" debut opened as Wednesday's No. 1 scripted series on cable TV among Women 18-49, Women 18-34 and Females 12-34. The 8:00 p.m. debut of "grown-ish" was the strongest scripted comedy series launch on basic cable among Women 18-49 since April 2014 (MTV's "Faking It"), among Women 18-34 since July 2014 (FX's "Married") and among Adults 18-49 since September 2016 (FX's "Atlanta"). In the first 3 days after its launch, "grown-ish" generated 4.5 million views across linear and digital platforms, making the series the best digital debut in FreeForm history.Videos