GROWN-ISH Opens as Freeform's Biggest Series Launch in Two Years

The debut of "grown-ish" (Jan. 3, 2018, 8:00-8:31 p.m. EST) ranked as Freeform's biggest series launch in 2 years among Total Viewers (1.562 million), Adults 18-49 (917,000/0.71 rating), Women 18-49 (658,000/1.01 rating), Women 18-34 (340,000/0.98 rating) and Females 12-34 (448,000/0.96 rating) - since "Shadowhunters" on 1/12/16.

Freeform's "grown-ish" out-delivered the network's most-recent comedy debut by strong triple digits ("Kevin From Work" on 8/12/15) across all key demographics: Total Viewers (+111%), Adults 18-49 (+132%), Women 18-34 (+170%), Females 12-34 (+152%) and Female Teens 12-17 (+108%). In fact, "grown-ish" opened as Freeform's best comedy debut in nearly 6 years in Total Viewers, Adults 18-49 and Women 18-49 - since "Baby Daddy" on 6/20/12.

Competitively, the "grown-ish" debut opened as Wednesday's No. 1 scripted series on cable TV among Women 18-49, Women 18-34 and Females 12-34.

The 8:00 p.m. debut of "grown-ish" was the strongest scripted comedy series launch on basic cable among Women 18-49 since April 2014 (MTV's "Faking It"), among Women 18-34 since July 2014 (FX's "Married") and among Adults 18-49 since September 2016 (FX's "Atlanta").

In the first 3 days after its launch, "grown-ish" generated 4.5 million views across linear and digital platforms, making the series the best digital debut in FreeForm history.

Freeform's "grown-ish" was Wednesday's No. 1 most social cable series with 214,000 engagements across Twitter, Instagram, Facebook and Tumblr.

Posting the biggest-ever L+3 increases of any FreeForm comedy debut, "grown-ish" jumped by strong double digits over its L+SD numbers across key target demographics, soaring by +64% in Total Viewers (1.562 million vs. 953,000), +76% in Adults 18-49 (917,000 vs. 521,000), +80% in Women 18-49 (658,000 vs. 366,000), +79% in Women 18-34 (340,000 vs. 190,000) and +73% in Females 12-34 (448,000 vs. 259,000) after just 3 days of TV playback.

About FreeForm Part of the Disney|ABC Television Group, FreeForm connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The FreeForm app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 1/3/18. ListenFirst, 1/3/18.

Photo credit: Freeform/ Kelsey McNeal

To post a comment, you must register and login.