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VIDEO: ABISHA Shares 'Numb' Music Video


ABISHA will be releasing a new album in 2022.

ABISHA beckons us into the most vulnerable corners of her mind in her new single and music video "Numb", premiered via Complex. Blending her silky croons with slow-burning production, the hypnotic track finds ABISHA ruminating on the toxicity of social media and hollow relationships that can take a mental toll.

"Numb" fences off what has been a tough period living under the physical and emotional pressures of the pandemic that have put our mental health to test. The stunning dark-toned visuals feature her through an intimate, close-up lens where the peaceful solitude of her surroundings highlight the private and lonely nature of her inner battle. "I wrote 'Numb' at a time where I felt exactly that. The pressure of social media alongside superficial friendships and dead-end relationships was really getting to me and I was feeling pretty low. I was also struggling with self-image and my identity, which has always been a battle for me; I wanted to include all of these things in a song so that anyone else who might feel the same way wouldn't feel alone," shares ABISHA.

As another year filled with uncertainty concludes, "Numb" is a much-needed track to reflect back and declutter our headspace. This past year has seen ABISHA pioneering her message of mental health further and more ambitiously through her music and ambassadorship with MindOut, where she has been advocating for LGBTQ+ mental health. Her knack of translating complex, heavy-hearted topics into uplifting melodies and her boldness to voice out causes that are close to her has helped her fans form a profound connection with her.

Originally written in August of last year with Toby Scott and Olivia Sebastianelli, the track was created with the hope of empowering its listeners to get through the lowest moments. "Despite Numb having a fairly dark meaning, the production of the track somewhat lifts it and helps it not feel too heavy or negative. This is really important to me because I want people who can relate to the lyrics of the song to feel seen and not alone, and to know that it gets better. That dark place that they may be in will turn to light."

"Numb" will be followed by a new remix, which ABISHA will be unveiling more details soon. With every release, she seeks to invigorate her audience through her sheer versatility and notable collaborations that continue cementing her as an artist and innovator. Early last month, she returned with an all-female remix package of her UK garage-inspired single "If You Were Mine", which featured reimagined versions by British house legend DJ Paulette, Brooklyn artist Talia Goddess, and Liverpudlian ESSEL. DJ Paulette's remix was featured on BBC Radio 1 Dancefloor Moment by Jaguar, who interviewed ABISHA and introduced her as "the queen, the vision". For the 26-year-old, it is not only about the melodic appeal of her music but also the encompassing message and its impact on her listeners.

These past two years have been a phase of exponential growth and discovery that have helped her connect with her fans on a more personal level while solidifying her position as an artist who isn't afraid to venture out to new territories. From her 2020 debut EP, Scorpio, R&B jam 'One Night' and a collaboration with FootLocker EU for their #ShoesDontChangeTheWorld campaign, to self-care anthem 'Time Alone,' Abisha continued pushing herself with more confidence and ambition.

Her authenticity and avant-garde sound have garnered support from heavyweight tastemakers across the globe including DAZED, i-D, Billboard / Billboard Pride, BBC Introducing, COLORSXSTUDIOS, Earmilk, gal-dem, Complex, DUMMY, High Snobiety, NYLON, Gay Times and many more. In an exclusive interview with Billboard she shared, "I'm discovering who I am as an artist, I'm also discovering who I am as a person, and I've finally gotten to a place where I'm happy to stand out and express myself every way I can."

With 2021 coming to an end, ABISHA is ready to embark on a new chapter of her artistry where there are no genre or thematic boundaries for her creativity. For 2022, she will be releasing a new body of work that mirrors a more positive headspace she is in before fully unveiling her new project at the end of Summer. Her upcoming record finds her exploring different sounds and sides of her ever-evolving identity that continue to mesmerize her listeners.

Watch the new music video here:

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From This Author Michael Major