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Poppy Ajudha Shares 'NO!' Single Produced by Jungle

Poppy Ajudha Shares 'NO!' Single Produced by Jungle

The track is her first new music since the release of her debut album The Power In Us in April.

Co-written and produced with Jungle, London-based musician Poppy Ajudha shares "NO!," her first new music since the release of her debut album The Power In Us in April.

Known for using her art and platform to initiate conversations and commentary on the defining issues of her generation, 'NO!' sees Poppy continue this intention. Defiant and propulsive, "NO!" rallies around the essential message of cherishing our autonomy and boundaries in a world which increasingly tries to tear them down.

"In a world where anyone can reach you at any time, and say whatever they want through a computer screen, 'NO!' Is a rebellion against the criticism and internet trolling, a social commentary on a world of chaotic political narratives, dishonest public figures and the ongoing flow of conflicting public opinions," notes Ajudha.

"The track is about owning who you are, being unapologetically yourself, and saying NO! to other people's expectations of you. I wrote 'NO!' with Jungle on our first time meeting, our energies just clicked and we created the perfect rebellious and urgent record that speaks to how I feel in this moment."

Ajudha also recently performed on an episode of Later...with Jools Holland with a powerful rendition of her single "PLAYGOD," a song that speaks on abortion rights and was inspired by the anti-abortion movement in America. "This song is an act of resistance to those who try to control that which is not theirs to be in control of," notes Poppy.

Poppy's personal experiences as well as events of recent years have emboldened her to release some of the most dynamic music of her career. Growing up in Deptford, Poppy is the daughter of a British mother and a Father who emigrated from St. Lucia. As a young LGBTQ+ creative of color, her 20s so far have been marked by not only a discovery and assertion of her artistic vision, but also understanding her sexual identity and mixed race heritage.

The musicians and creatives she has met and collaborated with along the way, as well as her 1st class degree in Social Anthropology from London's SOAS University, have been pivotal in shaping her forward-thinking and empathetic blend of Soul, R&B, and Pop. Woven with timely and important social and political touch points - her work grapples with issues including bodily autonomy, gender politics, queer theory, feminism, colonialism, and the intersection of racism and sexism.

The latter is something which she has increasingly experienced first-hand, facing the double standards which exist for women of color engaging in public discourse, a further catalyst for the creation of "NO!."

Her debut album The Power In Us solidified Poppy's ethos, immersed in a newfound sense of clarity and purpose and underpinned by her powerful and distinctive vocals. Key tracks include 'Demons' which addresses mental health, and 'London's Burning' which explores the colonial legacy and the impact and importance of immigration on British Culture.

The 12-track album showcases an impressive range of musical collaborators too, including a feature from British Jazz icon Nubya Garcia and production credits from the likes of Wyn Bennett (Janelle Monae, Goldlink, Haim) Karma Kid (Dua Lipa, Arlo Parks, Shygirl), Wesley Singerman (Anderson .Paak, Kendrick lamar, Pink Sweat$), Joel Compass (FKA Twigs, Jorja Smith), Grammy nominated Itai Shapira and Taylor Dexter (Joji, Ray Blk).

Poppy Ajudha's progressive and ambitious spirit has already earned her fans as far-reaching as Barack Obama, Michaela Coel, Anderson Paak. and Kae Tempest, backed up by a combined 125 million streams. She has forged strong connections across the fashion and arts worlds, invited by Naomi Campbell to perform at her 'Fashion for Relief' event, as well as at the opening of the Virgil Abloh 'Figures of Speech' exhibition, plus she has collaborated with brands including Dior and Delvaux, and Nike.

Poppy was recently invited to perform at the Venice Biennale where she was included in the exhibition by award-winning artist Sonia Boyce - the first Black woman to represent Britain at the event - in a devotional, immersive piece featuring Black British female vocalists.

She has been championed across both BBC Radio 1 and BBC 6Music, with further accolades including Jazz FM Soul Act of the Year and festival performances at the likes of Glastonbury, SXSW, New York Jazz and beyond. The release of "NO!" is just the latest marker that Poppy Ajudha is continuing to step into her stride - this time by pushing back, taking space and defying expectations.

Listen to the new single here:


Nov 02 Brighton - Patterns

Nov 03 Bristol - Strange Brew

Nov 05 Nottingham - Rough Trade

Nov 06 Manchester - Yes Pink Room

Nov 07 Leeds - Belgrave Music Hall

Nov 09 November | London | Heaven

Nov 19 Amsterdam - Melkweg Up

Nov 20 Paris - Boule Noire

Nov 21 Brussels - Le Botanique

Nov 23 Berlin - PrivatClub


From This Author - Michael Major

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