I attended The Visit last night and noticed the show specific targeted ad for Hand to God.
"REVENGE IS A DISH BEST SERVED COLD... OR WARM... OR HOT... LIKE CHITA."
On the train, another theatergoer was thumbing through their playbill for Fish in the Dark and I spotted that ad, which I believe was: "SEE YOU IN HELL, LARRY"
I know there was a different one for The King and I, which I saw last Thursday, but I don't have that playbill handy.
It's pretty clever marketing campaign and I was wondering if others might be able to share the captions for other shows I have yet (or won't get a chance) to see.
In the Hedwig playbill it was " Why so angry? I'd be happy with an inch".
I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.
For Hedwig, "Why so angry? I'd be happy with an inch."
ETA- ^You beat me to the punch while I went into the other room to get my playbill.
These ads are a great idea. The marketing for this show has been a lot of fun to watch between the ads themselves and the different ticket promotions they've cooked up. I'm looking forward to seeing what they make of the reviews the show has received.
Love these! Gentlemen's Guide also has similar stuff on their social media that's pretty funny (i.e. We love to Wrap! when Holler If Ya Hear Me opened, etc etc.)
None in Heidi Chronicles, The Audience, Finding Neverland, An American in Paris, Skylight, On the 20th Century...
"Mostly, I loved the size of these people's emotions. Nobody has emotions this size anymore. Outsized emotions. Operatic emotions. Kushemski and Vanda are like Tristan and Isolde, they're Paolo and Francesca. Nobody's in total thrall like this anymore. Nobody's overcome by passion like this, or goes through this kind of rage." Thomas, Venus in Fur
I don't think they necessarily make it into every Playbill. At Fun Home last night I didn't see any ad for Hand to God.
I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.
Wow, that's awesome. Shows do pick which other shows' Playbills they purchase ad space for, so it's common for ads to appear in some shows and not others based on the perceived crossover audience.
They are only in April playbills, so if a show has not yet switched over for some reason, you will not get them. I know Fun Home has them, my playbill from yesterday has one.
Ya. When the next month's edition of Playbill gets shipped to the theatre, they will continue to finish passing out the old issues until they run out. Some areas of the theatre run out before others, so those areas might begin passing out new issues before others do. Once my friends in the mezz got color playbills while I received b&w in the orch. Mine was the new issue, but I went upstairs to grab myself one in color.
When I saw Fish in the Dark on April 1, they gave me a March Playbill but the ad that says "See Ya in Hell, Larry" from Hand to God was indeed in there so maybe it's April for all shows. I definitely don't see them doing an ad in Wicked or The Lion King, Aladdin, or Matilda though. :)
Those are the only two that I have. Every other Playbill I have from shows like GIGI, SOMETHINGS ROTTEN, VISIT etc. don't have these in it, so I guess they just started putting them in.