Situation Interactive Launches Broadway Promos on foursquare

Situation Interactive, a leading interactive marketing agency for live entertainment brands worldwide, is bringing today's most successful Broadway productions into the world of geolocation marketing possibilities with foursquare.

Patrons will be able to check-in on foursquare - a leading geolocation social platform - at many of the most popular shows on Broadway including Disney's The Lion King, Mary Poppins, The Addams Family, Next to Normal, Billy Elliot and Mamma Mia! to receive special incentives.

For example, Disney's The Lion King and Mary Poppins are offering 20% off souvenir purchases of $25.00 or more to foursquare users who check-in when seeing their musicals by simply by showing their mobile screens to the merchandise kiosk staff.

"We are seeing thousands of check-ins on foursquare from consumers every week across our live entertainment clients which means tens of thousands of word-of-mouth impressions in the social landscape," says Damian Bazadona, President of Situation Interactive. "The fact that we can connect with consumers based on where they are standing represents one of the biggest new opportunities for live event marketing. Foursquare represents the future of a very exciting marketing landscape that will allow us to both fuel word-of-mouth to develop new audiences and build stronger connections with live event patrons."

As geolocation marketing opportunities continue to rapidly expand with the growth of mobile technologies, the live event industry - particularly Broadway - is a natural fit for integrating with foursquare.

"It's very exciting to see so many members of the Broadway community supporting the foursquare platform," said Tristan Walker, Director of Business Development for foursquare. "This integration is a great way for Situation Interactive to reward loyal customers while promoting their shows in an innovative way."

Situation Interactive is currently in the process of rolling out foursquare integration to it's live entertainment clients across the country.

For more information, visit www.SituationInteractive.com

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