Linda Charlton Named NC Symphony’s VP for Marketing, Audience Dev.

The North Carolina Symphony announced today that Linda Charlton will be the organization's new vice president for marketing and audience development.

"We are delighted to welcome a professional of Linda's standing to the NCS family," says Symphony President and CEO Sandi Macdonald. "Her extensive experience, coupled with her knowledge of the North Carolina community and her deep understanding of the mission of the North Carolina Symphony, make her a wonderful addition to our team."

Charlton brings 16 years of experience in arts marketing to her position at the North Carolina Symphony. In her current role as director of marketing at the Durham Performing Arts Center, she has overall responsibility for the venue's advertising and marketing campaigns. Under her leadership, DPAC ticket sales consistently rank in the top ten among theaters in the United States. DPAC's presentation of The Lion King in 2011 was the highest-grossing return engagement of a Broadway show ever to play in the Triangle.

Charlton knows the North Carolina Symphony well, having worked for the organization in 1997 when she became the organization's director of sales and promotions. She was promoted to vice president for marketing and audience development in 2000 and held that position until 2008, when she took her current position at DPAC. She led the Symphony's marketing and communications efforts during the opening of Meymandi Concert Hall in 2001 and the subsequent international search for a new music director, which resulted in the hiring of Grant Llewellyn in 2004.

"Classical music is my passion," says Charlton. "I am honored to return and work with such a talented team of professionals at the NCS. I look forward to the challenge of continuing to build relationships with current audiences and introducing new audiences to this incredibly gifted orchestra."

Charlton will begin her second tenure as the Symphony's vice president for marketing and audience development in mid-January, leading a team of ten professionals. She will oversee both marketing and communications functions as well as the Symphony's audience relations program.

Charlton is a professional pianist and has a bachelor's degree from the University of North Carolina at Chapel Hill. She makes her home in Durham with her husband Bobby and their daughter Lydia, age nine.

About the North Carolina Symphony

Founded in 1932, the North Carolina Symphony performs over 175 concerts annually to adults and school children in more than 50 North Carolina counties. An entity of the North Carolina Department of Cultural Resources, the orchestra employs 67 professional musicians, under the artistic leadership of Music Director and Conductor Grant Llewellyn, Resident Conductor William Henry Curry and Associate Conductor Sarah Hicks.

Based in downtown Raleigh's spectacular Meymandi Concert Hall at the Progress Energy Center for the Performing Arts and an outdoor summer venue at Koka Booth Amphitheatre in Cary, N.C., the Symphony performs about 60 concerts annually in the Raleigh, Durham, Chapel Hill and Cary metropolitan area. It holds regular concert series in Fayetteville, New Bern, Southern Pines and Wilmington-as well as individual concerts in many other North Carolina communities throughout the year-and conducts one of the most extensive education programs of any U.S. orchestra.

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