Serino Coyne News

This week's theater news spans continents and crosses languages — quite literally. In New York, Rattlestick Theater announces a meaningful tribute to one of Off-Broadway's greatest champions, renaming its West Village home in honor of the late playwright Terrence McNally, while Broadway Cares celebrates the generosity of the theater community with a record-breaking fundraising run on Governors Island. Across the Atlantic, the beloved West End hit Paddington the Musical prepares to bring its score to audiences worldwide with an eagerly anticipated cast recording release. And speaking of reaching audiences worldwide, BroadwayWorld announces a major expansion of its multilingual platform, now available in 20 languages ahead of a landmark year for international visitors to the U.S. Meanwhile, in Chicago, the theater community is grappling with hard questions about legacy, accountability, and who gets to define excellence, as the city's storied Jeff Awards face growing calls for reform.

This week's theater news spans the globe, from a massive outdoor Phantom of the Opera making history on Sydney Harbour to Shakespeare's birthday celebrations in Chicago, a landmark West End awards night in London, and a new home for one of New York's most celebrated Off-Broadway companies. Closer to home, Broadway is reporting record-breaking grosses and attendance even as international tourism dips, while one of the Theatre District's most beloved institutions — Sardi's — prepares for a temporary farewell as it changes hands. And as the world marked World Theatre Day on March 27, the stories this week serve as a fitting reminder of just how alive and far-reaching the art form remains.

Rise and shine, BroadwayWorld! It is March 24, 2026 and it's time to catch up on all of the theatrical happenings you may have missed in the last 24 hours.

On the business side, the independent acquisition of Serino Coyne signals a shift away from the consolidation model that has defined much of the advertising world, while the merger of Pittsburgh Public Theater and Pittsburgh CLO illustrates how financial pressure is prompting institutions to find strength in unity. On the creative side, BroadwayWorld's Spring Preview paints an exciting picture of a season packed with star power and long-awaited arrivals. Internationally, UK theatremakers are pushing for greater recognition of emerging craft disciplines at the Oliviers, and a landmark Irish experiment offers compelling evidence that investing directly in artists yields measurable cultural and economic returns.

Rise and shine, BroadwayWorld! It is  March 17, 2026 and it's time to catch up on all of the theatrical happenings you may have missed in the last 24 hours.

Current CEO of Serino Coyne, Matt Upshaw, has assumed independent ownership of the advertising and marketing agency. Learn more about the acquisition here!

Black Theatre United is launching the fifth year of its Broadway Marketing & Press Internship Program, an initiative designed to create meaningful career pathways for emerging talent in theatrical marketing, advertising, and press.

In this second part of our in-depth conversation (read Part 1), Jeffrey and Wendy look back on their over three decade career on Broadway and shares stories about some of their favorite shows. 

Every Broadway show needs general management and Wendy Orshan and Jeffrey M. Wilson are here to provide. The pair heads 101 Productions, Ltd.- a theatrical General Management firm formed in 1994.

Broadway’s official game night, Broadway Bets, brought together industry insiders, stars and fans on May 19, 2025, for an evening of cards, camaraderie and record-breaking fundraising, produced by and benefiting Broadway Cares/Equity Fights AIDS.

Broadway’s official game night, Broadway Bets, will return this month. Special guests set to shuffle up and deal include Emmy Award winner Hank Azaria and more. Learn more about the event here!

Broadway Cares supporters ran and walked in the third NYCRUNS Spring Fling 5K & 10K in support of Broadway Cares. Learn more about the event and the money raised.

BroadwayWorld sat down with Sarah Hansen, Senior Vice President of Accounts & Client Strategy at SpotCo to discuss how Gatsby’s Broadway incarnation went from a regional hit to one of the season’s most talked-about shows.

Black Theatre United (BTU) in partnership with 6 leading theatrical agencies on the fourth year of The Broadway Marketing Internship Program, an initiative dedicated to creating new opportunities for emerging talent in theatrical marketing and advertising.

Several Broadway advertising campaigns won big at this year's Clio Entertainment Awards, which recognize 'excellence in marketing and communications' across the entertainment industry. Learn more about the winners here!

Theater Resources Unlimited announced a workshop, TRU Producer BOOT CAMP: Essentials of Successful Self-Producing in NYC, with a simul-stream on Zoom for remote attendees. Learn how to attend.

Theater Resources Unlimited (TRU) will present their first live gala since 2019, the 2024 TRU Love Benefit: Passion...Pass It On! this month. Learn more about the benefit and how to get tickets here!

Serino Coyne CEO, Matt Upshaw, has announced new, significant  advances at one of New York’s leading advertising and marketing agencies. Learn more about the developments here!

Theater Resources Unlimited has announced their 2024 TRU Love Benefit, featuring Norm Lewis and Nona Hendryx, on November 17 at Green Room 42 in NYC.

This time, the reader question was: What is the deal with alternative show times on Broadway, like Oh, Mary!’s 5pm Saturday performance?