SAMS Entertainment

SAMS Entertainment® is a two-time Tony Award—winning commercial theatre production company led by Sam Houlihan and Sam Biondolillo. The company develops and produces work across Broadway, Off-Broadway, the West End, and tours throughout the US and UK.

On Broadway, SAMS is a Co-Producer of Schmigadoon!, winner of four 2026 Tony Awards, including Best Musical, which earned the company its second Tony Award. Other Broadway credits include Merrily We Roll Along (Co-Producer, 2023-2024), winner of the 2024 Tony Award for Best Revival of a Musical; Our Town (Producer, 2024-2025); Gutenberg! The Musical! (Co-Producer, 2023-2024); and Hell’s Kitchen (Co-Producer in association with Score 3 Partners, 2024-2026). Off-Broadway credits include DATA at the Lucille Lortel Theatre (Producer, 2026) and Prince Faggot at Studio Seaview (Co-Producer, 2025).
In the UK, SAMS producing credits include Allegra, which toured the UK before transferring to the Harold Pinter Theatre in the West End starring Dame Maureen Lipman (2026), and the UK premiere of The Jonathan Larson Project at Southwark Playhouse (Producer, 2026). Other credits include The Frogs at Southwark Playhouse (2025), White Rose The Musical at the Marylebone Theatre (2025), The Talented Mr. Ripley international tour (2025 to 2026), and the 20th anniversary UK tour of Glorious! (2026). Upcoming is a major new production of Little Shop of Horrors at Manchester’s Hope Mill Theatre and Liverpool Playhouse (Producer, 2026 to 2027). Additional SAMS investments include the worldwide cinema release of Merrily We Roll Along (2025) and Dracula, starring Cynthia Erivo in the West End (2026). www.samsent.com