Black Eyed Peas

With every move, Black Eyed Peas dictate the rhythm of culture. Over the past 25 years, the Los Angeles trio—will.i.am, apl.de.ap, and Taboo—earned six GRAMMY® Awards and achieved sales of 35 million albums and 120 million singles across seminal releases such as Elephunk, The E.N.D., and more. Cemented as one of the era’s biggest acts, they emerged as “the second best-selling artist/group of all- time for downloaded tracks,” according to Nielsen, and landed on Billboard’s “Hot 100 Artists of the Decade.” Moving over 3 million tickets, performing 300-plus shows throughout 30 different countries, and headlining stadiums, they graced the biggest stage in the world with a landmark performance at the Super Bowl XLV Halftime Show in 2011. They ignited a new era with the 2019 single “RITMO (Bad Boys For Life)” alongside J Balvin. Featured as the lead single of the Bad Boys For Life Soundtrack, it exploded as a phenomenon right out of the gate, generating over 1 billion combined streams and video views in under six months’ time. Impressively, it toppled the Spotify streaming counts of classics like “I Gotta Feeling” and “Where Is The Love?” to emerge as the group’s “most-listened to song on a platform.” Taking over airwaves, it ascended to Top 10 at Pop Radio, becoming their “first Top 10 at the format in a decade.” The follow-up “MAMACITA” [feat. Ozuna & J.Rey Soul] only accelerated the ascendancy of Black Eyed Peas to total cultural dominance in 2020. It impressively grew even faster than “RITMO” with 27 million views in less than seven days. It formally welcomed a new member to the family by showcasing J. Rey Soul as a featured artist with the group. With their eighth album and full-length debut for Epic Records on the way, Black Eyed Peas move culture like never before.