Samsung Smart TV Online Campaign Wins W3 Gold

When Samsung Consumer Business Division (CBD), the consumer products division of Samsung Electronics, wanted to launch its ES8000 Smart TV at CES 2012 the global innovator turned to Austin-based digital-centric marketing agency nFusion to collaborate on the creation of the online promotions for the product.

The result was a W3 Gold-winning campaign executed through a variety of online creative designed to give consumers a better feel for the Smart TV’s Smart Interaction, Smart Content and Smart Evolution. The campaign combined a product-exploring website, rich media banners and enlisted the help of Internet sensation iJustine on pre-roll and a unique Facebook tab, where she shared with viewers her excitement for Smart TVs and their many features.

“The Smart TV is a truly remarkable example of Samsung innovation,” says nFusion creative director Khoa Le. “When we demo’d the TV we were simply blown away. The challenge was to figure out a way to bring to life that same moment of wonder in the online executions, and our entire nFusion team is honored to have collaborated with Samsung on a successful campaign that was able to do just that through real-life use cases that connect with people’s passions.”

Samsung Smart Interaction offers an intuitive and easy-to-use way for consumers to interact with their Smart TVs, featuring voice navigation, gesture control and face recognition, as well as innovative ways to explore and locate Smart Content. The online campaign gave visitors an immersive experience, showcasing aspects of the high levels of engagement consumers can have, while educating them about all of the latest features of the line.

Photo Courtesy of Samsung

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