RATINGS: TODAY is #1 in Key Demo
By: Kaitlin Milligan
TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 196 out of 198 weeks in first place. TODAY also posted across-the-board gains over CBS versus the prior week.
TODAY HIGHLIGHTS:
| Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
| Rtg | Imps | Rtg | Imps | Imps | |
| TODAY | 0.96 | 1,168 | 0.66 | 856 | 3,596 |
| CBS THIS MORNING | 0.62 | 749 | 0.39 | 505 | 2,820 |
| GOOD MORNING AMERICA | 0.91 | 1,105 | 0.60 | 781 | 3,773 |
TODAY averaged 1.168 million A25-54 viewers, leading GMA by +63,000 (+9%) and CBS THIS MORNING by +419,000 (+56%)
- TODAY's lead over CBS improved by 1% versus prior week
TODAY averaged 856,000 A18-49 viewers, +75,000 (+10%) more than GMA and +351,000 (+69%) higher than CBS
- TODAY's A18-49 lead over CBS was 10% higher than prior week.
TODAY averaged 3.596 million total viewers, topping CBS by +776,000 (+27%)
- Week-over-week, TODAY's total viewer lead over CBS was up 5%.
SEASON-TO-DATE (9/23/2019-10/6/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
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