Calling All Classic Cocktail Enthusiasts! 'Raise Your Rum' With BACARDI' This National Rum Day

This National Rum Day, August 16 th, BACARD calls consumers around the country to "Raise Your Rum" as part of a campaign to bring awareness to the spirit's history, versatility and cultural comeback.

BACARD will celebrate rum season with over 5,000 consumer and trade samplings in 100 participating bars from August 5 th - August 16 th.Guests will have the chance to 'raise their rum' in San Francisco, Los Angeles, Denver, Miami, Ft. Lauderdale, New York City, Philadelphia, Chicago, Boston, and Atlanta.BACARD will also roll out national radio programming including major market morning shows featuring rum cocktail tutorials from brand ambassadors.

The perception of rum as appropriate only in tropical drinks has begun to shift. The spirit has quietly shed its beach-bum image and is reemerging as a premium, high-end spirit that is incredibly drinkable and complex. The category is increasing its momentum by capitalizing on what makes it different from other spirits namely, its versatility and drinkability.Rum is on the cusp of being the hottest category according to Beverage Dynamics, and trade experts are heralding the spirit as a sophisticated alternative for cocktail enthusiasts.

Premiumization in the rum category is driving growth, with trade and consumers alike looking for high quality spirits.More momentum will continue as rum evolves to where other categories, like scotch and bourbon, have gone in terms of premiumizing.Dark, aged rums play a large role in rum's premiumization, as consumers are ready for more robust sipping experiences.

Leading the category resurgence and premiumization is BACARD, whose rum portfolio is the most awarded of all time with recognitions for great taste, quality and innovation. This, combined with the brand's unrivaled heritage in classic cocktails, are unparalleled in the rum category, reinforcing its position as the top-selling rum in the United States, according to The Nielsen Company 1.

"The innovations of our founder, Don Facundo Bacard Mass, helped create one of the most versatile and popular spirits in history," said Mauricio Bermudez, Brand Director, BACARDI rum for North America. "I'm confident that he would be proud to know that BACARD is one of the most frequently heard bar calls in the world, as consumers request BACARD by name so they can enjoy its unique taste alone or in cocktails. That, Don Facundo would probably say, is an award in itself."

This National Rum Day, BACARD is calling for consumers to swap out their favorite bourbon or gin classic cocktail recipe for a rum alternative that will have them rethinking the spirit's versatility.

If You Like aBourbon Old Fashioned
Try aBACARD 8 Old Fashioned
Ingredients:

• 2 parts BACARD 8 Aos rum
• 1 teaspoon sugar
• 2 dashes Angostura Aromatic Bitters
• 0.5 part water
• Orange peel for garnish

Method: In an Old-FashioNed Glass, pour in the sugar, water and Angostura Bitters. Combine everything with a bar spoon (or muddler), add the BACARD 8 Aos. Fill the glass 3/4 of the way with large ice cubes and stir repeatedly, around 10 stirs. Top with a little fresh ice. Cut a piece of orange peel and squeeze over the cocktail before dropping it into the drink.

If You Like aGin Tom Collins
Try aGRAN RESERVA Maestro Collins
Ingredients:

• 2 parts BACARD GRAN RESERVA MAESTRO DE RON
• 1 part freshly squeezed lemon juice
• 2 tsp fine white sugar (caster sugar)
• To fill: Soda or sparkling water

Method: Pour the BACARD GRAN RESERVA MAESTRO DE RON, lemon juice and caster sugar into a cocktail shaker with cubes of ice and then give it a good, hard shake. Fine strain the mixture into a serving glass and top it up with soda. Finish by garnishing it with a lemon peel.

The artful Maestros de Ron (Master Blenders) today follow the same exacting standards set forth by Don Facundo as they craft and blend BACARD rum. Through seven generations of Don Facundo's descendants, family-owned BACARD has focused on innovation, consistency, quality, taste and excellence. To learn more about BACARD rum, visit www.BACARDI.com.

About BACARD Rums
In 1862, BACARD revolutionized the spirits industry when founder Don Facundo Bacard Mass began producing his remarkable light-bodied, smooth rum. The unique taste of BACARD inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquir, the Cuba Libre, the Pia Colada, and the Presidente. BACARD rums have won more than 700 awards for quality and taste making BACARD the world's most awarded rum.Today, BACARD is produced mainly in Puerto Rico, following the production legacy set forth by Don Facundo Bacard Mass crafted in a five-step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.BACARDI.com

The BACARD brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.

2016 BACARD BACARD AND BAT DEVICE ARE TRADEMARKS OF BACARD & COMPANY LIMITED.
BACARDI U.S.A. INC, CORAL GABLES, FL. 40% ALC. BY VOL.

1 Data Source: The Nielsen Company, latest 52 weeks ending 7/23/16

SOURCE BACARDI

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