machinegum is an artist's collective that draws inspiration from involvement of the viewer/interpreter. In the hope of promoting inclusion and propagating further art in its name, all pieces will integrate an element of response or interaction from the individuals witnessing it.
Pink gumball machines have been distributed throughout the city hung on lampposts, the color and multiplicity of which will symbolize the saccharine, lustful quality of commercialism. A single machine is also included in an unceremonious corner of a Sotheby's gallery during an exhibit of old master paintings. The machines dispense either bubblegum or clear capsules carrying pink painted quarters, depending on the luck of the draw. These capsules will also include a QR code that when scanned will direct the user to a security footage webpage that will give them exclusive content from machinegum. Users will be prompted to RSVP to a gallery opening where the pink quarter from the machines will allow admittance to a private NYC Art gallery in early January. Upon entering, cameras throughout the gallery will project realtime pink-tinted footage of the guests that will cover the walls of the space in an attempt to reorient the role of audience members from passive witnesses to active ingredients of the show.Videos