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CHARLIE AND THE CHOCOLATE FACTORY
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Exclusive Photo Coverage: Inside CHARLIE AND THE CHOCOLATE FACTORY's Gypsy Robe Ceremony!

The factory is open! The new Broadway musical Roald Dahl's Charlie and the Chocolate Factory opened just last night at Broadway's Lunt-Fontanne Theatre (205 West 46th Street). We're taking you inside the Gypsy Robe ceremony below!

The Gypsy Robe began in 1950, when Bill Bradley, in the chorus of GENTLEMEN PREFER BLONDES, borrowed a dressing gown from Chorus member Florence Baum and sent it to a friend in CALL ME MADAM on opening night Oct 12, 1950 saying it was worn by all the Ziegfeld beauties and would "bless" the show. A cabbage rose from Ethel Merman's gown was added and the robe was passed along to the next Broadway musical on opening night. The tradition evolved so that the robe is now presented to the "gypsy" who has performed the most Broadway musicals on a chorus contract. Along the way, the robe is decorated, painted, patched, stitched, and signed by everyone in the show, becoming a fanciful patchwork for an entire Broadway season.

Photo Credit: Walter McBride


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From This Author Walter McBride