Estevia Parfum to Launch at SOHO'S Laduree

Calling all "Parfumistas," media, and macaroon enthusiasts! The brand that has left sweet scents trailing from Dubai to Paris is making its way to SOHO this spring, to celebrate the launch of their perfumes and colognes in the United States. Estevia Parfum began as a Middle East-based company, who saw a niche for luxury fragrances with modest price tags. Capsuled in cheery, brightly colored boxes, Estevia Parfum's products are renowned for their durability and quality, sans the sticker shock to which buyers have become accustomed.

On May 14th, from 6-9 PM, guests are welcomed to toast their glasses of champagne and specialty cocktails to the success of Estevia Parfum at SOHO's Laduree, famous for it's macaroons and quintessential French atmosphere. Hors d'oeuvres and macaroons will accompany their bubbly, as they make their way to the perfume bar. There, guests can choose fragrant oils, and mix whichever they like, to create their very own personal scent and 30 ML bottle souvenir.

The gracious host (who happens to be Estevia Parfum's very own CEO), Mushmoom Khan, will be in attendance to discuss her path to fragrance triumph with guests and media. Mushmoom, a Dubai native, discovered a love affair for New York after studying medicine in the United States. Thus began Estevia Parfum's stateside move, and the expansion of the brand.

The brand will be sharing the fun on their social media platforms, using the hashtag #EsteviaGardenParty, and encouraging their guests to do the same.