The Price of a Tony Won't Go Up- For Now
Tony Awards are given to the two leading producers in the categories of best musical, best play, best musical revival and best play revival. However, most shows have more than just two producers; and so, Tonys are available for purchase after the ceremony. In years past, the price has gone up. In 2000, a Tony cost $450. In 2009, it cost $750. Concern was raised earlier in the summer when it was released that the cost would now be $2500 this year. However, according to The New York Times, the prize of a Tony will not go up for winners.
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Investors put a lot of money into Broadway shows. Statistically, 75% of them lose money and do not recoup. Being able to call oneself a producer and have a Tony for a success show is incentive for producers and a kind of pay-back. Without investors, many shows would be unable to open. And so, earlier this week, the Tonys spokeswoman said that no changes are planned for the Tony purchasing program.