Burton Cummings Works to Reinvent Online Fan Experience

While most legendary rockers still on the touring circuit seem content these days to play hits for fans and call it a day, the 90 minutes Canadian Music Hall of Famer Burton Cummings (www.burtoncummings.com) spends onstage are just the start of a cutting edge, increasingly innovative multimedia interactive fan-artist experience.

Cummings, former lead singer of The Guess Who and renowned solo artist whose songs "These Eyes," "American Woman," "No Time," "Share The Land" and "Stand Tall" remain vibrant pieces of rock and roll history, Burton is dedicated to creating true immersive experiences both offline and online for fans of his music.

With songs from throughout his The Guess Who and solo career already available on most streaming music platforms such as Spotify and Google Play, the singer-whom Robert Plant once said has the "best voice in rock and roll"- is always exploring and experimenting with new technologies and platforms that will create new and exciting ways for fans to interact with his music.

"Burton has a lengthy track record as an artist and an innovator whose catalog is available on most platforms prior to other artists of his generation. Burton has always felt his fans should be able to enjoy his music when and where they want to, not at a pre-subscribed time or place," says his Innovation Consultant Grayson Brulte of Brulte & Company. We are always looking for new and interesting platforms that will create great immersive experiences for fans all over the world.

Cummings loyal fans are actively embracing his exciting new real-time website, which has been filling up quickly with live performance photos and videos (from recent shows and vintage performances) via Facebook, Twitter, YouTube and Instagram since Burton sent out a recent Tweet encouraging fans to take photos and videos during concerts and to share them on social media using the hashtag #BCLIVE.

Photos and videos shared using these social media platforms are displayed in real time on the home page of BurtonCummings.com powered by RebelMouse, creating an exciting sense of immediacy and community among excited fans. The response to #BCLIVE hashtag has been overwhelming.

Since the hashtag was introduced, fans from all over the world have started sharing photos and videos on social media which are syndicated to BurtonCummings.com in real-time. Cummings himself posts a great deal of archival tidbits; most recently, he posted via Pinterest handwritten rough lyrics to "These Eyes."