Audience Rewards & Show-Score Partner for 2016 Tony Awards Game

Audience Rewards, the first and only loyalty program for Broadway, together with Show-Score, the new social network for theater fans, today announced their joint 2016 Tony Awards Game.

The game, which will launch tomorrow - the same date as Tony nominations are announced, May 3 - will let Broadway enthusiasts vote for their favorite 2016 Tony Awards nominees, track their predictions against other players, and share their ballots on social media. Entrants will compete for a chance to win 1 million Audience Rewards points, which can be redeemed for free theater tickets and/or once-in-a-lifetime theater experiences. For example, a ticket to Fun Home runs 3,500 points; for 100,000 points, members can perform at Feinstein's/54 Below, or get their own caricature done by legendary Sardi's artist Richard Baratz.

"Show-Score is at the cutting edge of theater and technology, and has its finger on the pulse of Broadway audiences. By working together, we can give theater fans a fun and engaging way to channel their excitement in advance of the 2016 Tony Awards," said Katie Dalton, Senior Vice President of Audience Rewards. "Audience Rewards and Show-Score share a commitment to theater fans, so we're delighted to give them a way to participate in the excitement during the 6 weeks before the Tony winners are announced, and during the telecast."

The 2016 Tony Awards Game, presented by Audience Rewards and Show-Score, will let theater fans predict which shows and artists will win, and then instantly see how their choices compare to the overall fan community sentiment. Results will be updated throughout the Tony telecast, giving theater fans a fun and powerful "second screen" experience.

"Audience Rewards leads the industry with its commitment to fans, so we are thrilled by the opportunity to collaborate," said Tom Melcher, founder and CEO of Show-Score. "Until now, Broadway fans could only second-guess the Tony voters in private. Now they'll have a way to publicly share their love of theater, both within the game and by sharing on Facebook. This will ultimately mean more people discovering shows they'll love, which is what Show-Score is all about."

Feeds of the live results of Broadway fan predictions will be available to media covering the Tony Awards.