Serino Coyne News

Clio Entertainment, the original and definitive international awards program celebrating creativity in marketing the entertainment business, today announced the renowned leaders that will comprise its first-ever Live Entertainment jury.

Broadway's biggest names, legendary theatre insiders and devoted fans donned their best poker faces on May 13, 2019, to help those in need at this year's spirited and record-breaking edition of Broadway Bets. The lively evening of Texas Hold 'em raised an astounding $315,200 for Broadway Cares/Equity Fights AIDS.

Just last night, Manhattan Theatre Club presented its annual Spring Gala at Cipriani 42nd Street (110 East 42nd Street). This year's event honored Serino Coyne Founder and Chairman Nancy Coyne for being a tireless advocate for the arts and featured performances by the casts of many of the most acclaimed musicals on Broadway including Ain't Too Proud, Be More Chill, Beetlejuice, The Cher Show, Choir Boy, Hadestown, King Kong, Pretty Woman, and Tootsie. 

Good morning, BroadwayWorld! Kick off a new week by catching up on the latest Broadway news!

Broadway stars and poker pros will sit next to theatre fans and industry insiders for a rousing game of Texas Hold 'em when Broadway Bets, Broadway's official poker tournament, returns this Monday, May 13. The event is produced by and benefits Broadway Cares/Equity Fights AIDS.

Manhattan Theatre Club will present its annual Spring Gala on Monday, May 13 at Cipriani 42nd Street (110 East 42nd Street). This year's event will honor Serino Coyne Founder and Chairman Nancy Coyne for being a tireless advocate for the arts.

Fun and philanthropy are in the cards when Broadway Bets, Broadway's official poker tournament, shuffles up and deals on Monday, May 13, 2019. The event is produced by and benefits Broadway Cares/Equity Fights AIDS.

In celebration of International Women's Day, Disney on Broadway announces the lineup for the 2nd annual 'Women's Day on Broadway.'

Good morning, BroadwayWorld, and Happy Friday! Finish off your week right by catching up on the latest Broadway news before you kick back for the weekend!

The NYU Tisch School of the Arts' Department of Drama and live entertainment advertising agency Serino Coyne are proud to announce they have teamed up to create the Women's Mentorship Program, an initiative that pairs female-identifying students interested in arts management with some of New York's top female cultural leaders.

A key component to the show's longevity is the work of Broadway marketing agency Serino Coyne. Below, Vice President of Creative Strategy Thomas Callahan and Director of Marketing and Communications, Diana Salameh tell us all about what goes into selling a musical with such staying power.

Limited tickets remain for BroadwayCon Industry Day next week on Friday, January 11. Macy's, JetBlue, Rent the Runway, GREATS shoes, and Wanderlust are all joining the conversation. Will you? 

BroadwayCon Industry Day is only three weeks away and tickets are going fast!

"Torch Song Tea," the monthly cocktails and conversation series for the Broadway community, will welcome leading LGBT chefs and food writers to discuss food and family, on Sunday, December 9 from 6:30 - 8 PM at The Lambs Club (132 West 44th Street).

Good morning BroadwayWorld! Today's top stories: Michelle Williams begins performances in Once On This Island, and more!

Serino Coyne, a leading live entertainment advertising and marketing agency and part of Omnicom Group Inc., today announced that Michael Hartman, the founder and CEO of The Hartman Group and co-founder and president of Barlow-Hartman, two successful theatrical media relations companies, has joined the agency as a managing director. In this newly created role, Hartman will join Serino Coyne's dynamic staff of artists, innovators and data-driven strategists to oversee the agency's new business development.

The Commercial Theater Institute (CTI) and Executive Director Tom Viertel have announced speakers for the upcoming 2-day Marketing Seminar, taking place on Thursday, November 29th and Friday, November 30th, 2018.  CTI is the theater industry's leading training and professional development program and features over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award- winning producers.

The heart of NYC's theatre district will be filled with Broadway stars, fans and unmissable theatrical treasures this Sunday, September 30, 2018, for the 32nd Annual Broadway Flea Market & Grand Auction, produced by and benefiting Broadway Cares/Equity Fights AIDS.

The American Theatre Wing (Heather Hitchens, President and CEO) and The Village Voice (Peter Barbey, President and CEO) announced the winners of the 63rd Annual Obie Awards® on May 21 at Terminal 5.

High energy, enthusiasm and a night of incredible fundraising were dealt in spades when Broadway stars, industry insiders and fans raised a record $295,100 for Broadway Cares/Equity Fights AIDS on Monday, May 14,2018, at the fourth edition of Broadway Bets, Broadway's official poker tournament.