Serino Coyne News

Theatre fans and Broadway's biggest behind-the-scenes players went 'all in' last night, May 16, 2016, at the second annual edition of BROADWAY BETS, Broadway's official poker tournament, raising a spectacular $247,800 for Broadway Cares/Equity Fights AIDS.

Broadway's biggest behind-the-scenes players - from major theatre owners and advertisement agencies to production companies and producers - have grabbed seats at the table for Broadway Bets, Broadway's official poker tournament, on Monday, May 16, 2016. The evening is produced by and benefits Broadway Cares/Equity Fights AIDS.

Writers seeking fame and recognition are generally advised to steer clear of the task of writing books for Broadway musicals. Regarded by theatre insiders to be perhaps the most vital, yet most underappreciated element of a successful musical, the book oftentimes receives the least credit when a musical's a hit, but is the first thing blamed if it's a flop.

Broadway Cares/Equity Fights AIDS is doubling down on Broadway Bets, Broadway's official poker tournament, which will return for its second edition on Monday, May 16, 2016. The spirited annual event will welcome celebrities, industry insiders and poker-faced theatre fans to Sardi's Restaurant (234 West 44th Street), New York City's iconic theatre district restaurant.

Theatre Development Fund (TDF), the not-for-profit service organization for the performing arts, honored Disney Theatrical Productions and Thomas Schumacher, its president and producer, last night at TDF's Gala on Monday, March 14 at Manhattan's historic Gotham Hall (1356 Broadway @ 36th Street, NYC).

The company just shot a new TV spot, created and produced by eyeball and Serino Coyne Advertising Agency, which you can check out HERE. Below, we've got some behind-the-scenes footage from the big day, shot by Apples and Oranges, Studio.

a huge number of Broadway fans use social media to talk about their favorite shows but how influential is it in generating sales?

Audiences will be transported to the enchanted world of Neverland, where pirates rule, mermaids sing and a boy can choose to never grow up, in The Rose Theater's production of PETER & THE STARCATCHER, tonight, Dec. 4-27. In this whimsical origin story of J.M. Barrie's Peter Pan, an apprentice Starcatcher and an orphan boy take to the high seas encountering Lost Boys, pirates, fighting mollusks and mermaids.

Audiences will be transported to the enchanted world of Neverland, where pirates rule, mermaids sing and a boy can choose to never grow up, in The Rose Theater's production of PETER & THE STARCATCHER, Dec. 4-27. In this whimsical origin story of J.M. Barrie's Peter Pan, an apprentice Starcatcher and an orphan boy take to the high seas encountering Lost Boys, pirates, fighting mollusks and mermaids.

 Serino/Coyne, the nation's leading live-entertainment marketing agency, today added new members to its leadership team, each representing critical roles for the future of the firm. Serino/Coyne CEO Angelo Desimini announced the appointments to underscore the firm's desire to continue delivering powerful marketing and business strategies for its clients as they work together to deliver top notch entertainment to audiences around the world. In addition, the agency will be relocating to a new space on Madison Avenue, in the heart of the advertising industry.

The 'Bacon Strip Show' was presented in Las Vegas by the makers of Hormel Black Label Bacon on Friday night, November 6th at The Cosmpolitan's exclusive Marquee Nightclub and Dayclub. The one-night-only performance was an extravaganza celebrating 'all things bacon.'

The 'Bacon Strip Show' was presented in Las Vegas by the makers of Hormel Black Label Bacon on Friday night, November 6th at The Cosmpolitan's exclusive Marquee Nightclub and Dayclub. The one-night-only performance was an extravaganza celebrating 'all things bacon.'

Premium bacon brand HORMEL® BLACK LABEL® bacon hosts an immersive, one-night-only original burlesque show, Friday November 6th.

As BroadwayWorld reported yesterday, Serino/Coyne, the nation's leading live-entertainment marketing agency, today announced that Angelo Desimini, currently chief operating officer, will assume the role of CEO, effective immediately. Nancy Coyne, founder and current CEO, will become chairman. Greg Corradetti continues as president of the firm. This planned transition builds on the 15-year working relationship between the leaders.

Serino/Coyne, the nation's leading live-entertainment marketing agency, today announced that Angelo Desimini, currently chief operating officer, will assume the role of CEO, effective immediately. Nancy Coyne, founder and current CEO, will become chairman. Greg Corradetti continues as president of the firm. This planned transition builds on the 15-year working relationship between the leaders.

Whether in New York, L.A., or anywhere around the globe BroadwayWorld is your connection to theatre's best jobs; and best of all, it is completely free for job posters and job seekers! To find your dream job, check out BroadwayWorld's extensive Classified Section, and to post your open position for FREE, click here. Also, don't forget about our Equity and Non-Equity Audition Section.

The American Theatre Wing has just announced new appointments to its Board of Trustees and Advisory Committee, BroadwayWorld has learned.

She may not be on stage season, but Tony winner Patina Miller will be playing a part during Broadway's biggest night this weekend.

As BroadwayWorld previously reported, for the first time ever, the Tony Awards® will present a live-streamed red carpet special, helmed by TV and Stage Star Darren Criss, two-time Tony Nominee Laura Osnes. BroadwayWorld has just learned that Sierra Boggess, currently starring on Broadway in It Shoulda Been You, has joined the hosting team.

On Monday evening at Circle in the Square, Book of Mormon cast member and Theatre School alumni Christian Dante White joined School director E. Colin O'Leary and director of Teens on Broadway Jonathan Mann in welcoming and inspiring the 70 students, who represented 5 public high schools from 4 NYC boroughs. Scroll down for photos from the event!