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MTC to Honor Nancy Coyne at 2019 Spring Gala

Manhattan Theatre Club will present its annual Spring Gala on Monday, May 13 at Cipriani 42nd Street (110 East 42nd Street). This year's event will honor Serino Coyne Founder and Chairman Nancy Coyne for being a tireless advocate for the arts.

BC/EFA's BROADWAY BETS is Set For May 13

Fun and philanthropy are in the cards when Broadway Bets, Broadway's official poker tournament, shuffles up and deals on Monday, May 13, 2019. The event is produced by and benefits Broadway Cares/Equity Fights AIDS.

NYU Tisch School of the Arts and Serino Coyne Team Up for Women's Mentorship Program

The NYU Tisch School of the Arts' Department of Drama and live entertainment advertising agency Serino Coyne are proud to announce they have teamed up to create the Women's Mentorship Program, an initiative that pairs female-identifying students interested in arts management with some of New York's top female cultural leaders.

Industry Interview: The Beautiful Art of Selling a Long-Running Broadway Show

A key component to the show's longevity is the work of Broadway marketing agency Serino Coyne. Below, Vice President of Creative Strategy Thomas Callahan and Director of Marketing and Communications, Diana Salameh tell us all about what goes into selling a musical with such staying power.

TORCH SONG TEA Welcomes Leading LGBT Food Experts

"Torch Song Tea," the monthly cocktails and conversation series for the Broadway community, will welcome leading LGBT chefs and food writers to discuss food and family, on Sunday, December 9 from 6:30 - 8 PM at The Lambs Club (132 West 44th Street).

Former Press Agent Michael Hartman Joins Serino Coyne as Managing Director

Serino Coyne, a leading live entertainment advertising and marketing agency and part of Omnicom Group Inc., today announced that Michael Hartman, the founder and CEO of The Hartman Group and co-founder and president of Barlow-Hartman, two successful theatrical media relations companies, has joined the agency as a managing director. In this newly created role, Hartman will join Serino Coyne's dynamic staff of artists, innovators and data-driven strategists to oversee the agency's new business development.

Commercial Theater Institute Announces Speakers For Upcoming Marketing Seminar

The Commercial Theater Institute (CTI) and Executive Director Tom Viertel have announced speakers for the upcoming 2-day Marketing Seminar, taking place on Thursday, November 29th and Friday, November 30th, 2018.  CTI is the theater industry's leading training and professional development program and features over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award- winning producers.

BROADWAY BETS Raises Record-Breaking $295,100 for BC/EFA

High energy, enthusiasm and a night of incredible fundraising were dealt in spades when Broadway stars, industry insiders and fans raised a record $295,100 for Broadway Cares/Equity Fights AIDS on Monday, May 14,2018, at the fourth edition of Broadway Bets, Broadway's official poker tournament.

Andrew Garfield, Laura Benanti and More to Present at This Year's Obie Awards

The American Theatre Wing (Heather Hitchens, President and CEO) and The Village Voice (Peter Barbey, President and CEO) are thrilled to announce the star-studded line-up of presenters at the 63rd Annual Obie Awards, being held on Monday, May 21, 2018 at Terminal 5 (610 West 56th Street).

BWW Interview: Rick Elice Talks JERSEY BOYS at State Theatre NJ 10/13 to 10/15

State Theatre New Jersey has an exciting schedule of Broadway shows this season on the New Brunswick stage. Kicking off the line-up is the New Jersey Premiere of 'Jersey Boys' from October 13 to October 15. Broadwayworld.com had the fascinating opportunity to interview Rick Elice, who co-wrote the book for 'Jersey Boys' along with Marshall Brickman.

BWW Exclusive: Serino Coyne Partners with Sing for Hope!

Theatrical advertising agency Serino Coyne has partnered with Sing for Hope as a part of an agency-wide service initiative to give back to New York City. Sing for Hope uplifts individuals and communities by mobilizing artists in service, bringing the power of the arts to those who need it most. "The arts belong to everyone. Sing for Hope creates opportunities for people to access the arts. As live entertainment marketing professionals, it is our job to support shows and artists. The next generation of Broadway composers could be inspired by a piano that is placed in their school or learning environment," said Angelo Desimini, Chief Executive Officer of Serino Coyne.

THE NATIONAL MONOLOGUE SLAM to Take Groundbreaking Acting Competition Around the U.S.

The folks who gave you Manhattan Monologue Slam are going national with The National Monologue Slam, the latest creation from the minds of Philip and Robert Galinsky.  The brothers have been serving the acting community since 2003 with their groundbreaking monthly competition The Manhattan Monologue Slam, an opportunity for emerging actors to perform for industry professionals each and every month by providing a panel of judges consisting of agents, casting directors, producers and the like, offering valuable advice and critiques of the performers.   

Stephane Duret and Will Van Dyke to Perform at TDF's Open Doors Graduation

Over 400 guests including current and past New York City high school students and the performing arts professional mentors who have participated in TDF's award-winning Open Doors, the theatre arts mentoring program that TDF founded in 1998 with playwright Wendy Wasserstein, will attend this year's graduation at 5:30pm on Monday, June 5 at The Gerald W. Lynch Theater at John Jay College (524 West 59th Street, NYC).  

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