TodayTix Group Names Justin W. Yu Executive Creative Director of ARTHOUSE

TodayTix Group (TTG) has named Justin W. Yu as Executive Creative Director of ARTHOUSE, the company’s creative agency reimagining entertainment marketing through the lens of digital-first experience, design, and storytelling.

“Justin is a visionary storyteller with an incredible instinct for audience connection,” said Sara Fitzpatrick, Founder of ARTHOUSE and SVP at TodayTix Group. “His ability to lead high-performing creative teams, marry strategic thinking with world-class execution, and innovate across platforms makes him an ideal creative partner for this next chapter of ARTHOUSE. As we deepen our focus on creative UX and data-driven consumer interactions, Justin’s leadership will be instrumental in helping our partners meet audiences where they are and move them to act.”

Yu brings over 13 years of experience at the intersection of creativity and commerce, shaping campaigns and immersive experiences for global brands across film, television, theater, and live entertainment. His portfolio includes work on iconic properties such as La La Land, The Hunger Games, The Twilight Saga, SAW, and IT, across experiences ranging from live concerts to theme parks, escape attractions, and immersive VR.

Yu joins from Situation, where he served as Senior Creative Director for Disney Theatrical Group (including The Lion King and Aladdin) and led integrated campaigns for high-profile Broadway, tourism, and experiential clients. A graduate of UCLA and a current Executive MBA candidate at Cornell University, Yu brings a rare blend of creative sensibility and business acumen to the entertainment space. He began his career at Disney and held brand leadership roles at CBS, Lionsgate, and Thinkwell (now TAIT). For the past two years, he has also served as a guest lecturer at NYU, speaking on creative direction and production.

“Great marketing creative uses story to motivate action and inspire response, whether that story is told through a 15-second ad, a website experience, or an experiential world built from scratch,” said Yu. “Brands thrive on human connection, so the best creative doesn't just need to look great, it needs to learn, adapt, and deliver the right story to the right person at the right time. I’m excited to join the team at ARTHOUSE to push that work even further, blending audience insight with bold storytelling and seamless UX for measurable impact at every touchpoint.”

Yu’s appointment marks the next step in ARTHOUSE’s evolution as a digital-first creative force, merging brand strategy, world-class creative, and audience insight to shape the future of entertainment marketing.