PlayhouseSquare Launches A New Viral Video Campaign

PlayhouseSquare announces a new viral video campaign now making its online debut. PlayhouseSquare is excited to connect to new audiences by releasing a seven-video series to be viewed online at www.playhousesquare.org/broadway, shared via Facebook, Twitter and other social media platforms.

While PlayhouseSquare has been attracting attention since 1921 for its entertaining performances, the way audiences learn about and engage with performances has changed over the years. PlayhouseSquare is linked-in to the Cleveland entertainment scene but is experimenting with new ways to connect to audiences by offering online content and social media interaction.

"Using social media tools is giving us a whole new way to effectively and efficiently engage in two-way conversations with our audiences," said Autumn Kiser, PlayhouseSquare's Director of Ticket Sales and Marketing. "The video is just one platform for that relationship. People come to see Broadway shows because they want to enjoy a fun evening of entertainment. What better way to encourage that need than to provide content they can share with their friends and followers?"

The comedic series of videos intends to blur the line between the ordinary life in the PlayhouseSquare office and neighborhood, with the often surrealism of show business. How do the characters get to the theater? What is an appropriate use of jazz hands? Where is the Fiddler when he is not on the roof? See how PlayhouseSquare gets ready for the big personalities on the KeyBank Broadway Series as the videos will be released sequentially starting November 17, 2009.

PlayhouseSquare invites all everyone to submit their own video to show how they are "Gettin' Ready" for the 2009-2010 KeyBank Broadway Series. Top entries will be posted on the PlayhouseSquare website where the public will vote for the top video and one grand prize winner will receive a free subscription for two to the entire KeyBank Broadway Series. "Live theater in its very nature is participatory," said Autumn Kiser. "This new online video contest enables fans to showcase their own personalities, love for theatre, and reflect what we represent here at PlayhouseSquare."

The complete seven-show KeyBank Broadway Series includes:
CHICAGO; January 12-24, 2010
IN THE HEIGHTS; February 9-21, 2010
XANADU; March 2-14, 2010
AUGUST: OSAGE COUNTY; April 13-25, 2010
GREASE; May 11-23, 2010
FIDDLER ON THE ROOF; June 15-27, 2010
THE PHANTOM OF THE OPERA; July 28- August 22, 2010 (a U.S. Bank Star Performance)

To submit a video or find additional contest and complete Broadway show information, go to www.playhousesquare.org/broadway. Subscriptions to the seven-show 2009-2010 KeyBank Broadway Series are now available online at playhousesquare.org or by calling 216-830-7221.

KeyBank is the title sponsor of the KeyBank Broadway Series at PlayhouseSquare. Visit www.key.com for information.

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