Comedy Central, the #1 brand in comedy, today announced a partnership with GIPHY, the #1 brand in GIFs, to bring GIPHY's GIF Maker creation suite directly to its online video player. With this collaboration between two leading digital and entertainment forces, fans watching their favorite clips on CC.com can now use GIPHY's GIF Maker to create and share GIFs instantly. This unprecedented pairing of GIPHY's creation tools and Comedy Central's library gives fans an entirely new way to access the best content and tools to communicate their favorite cultural moments. With a commitment to innovation that puts the fan first, Viacom will announce ground-breaking collaborations across the portfolio with GIPHY in the near future.
This partnership is the first to utilize GIPHY's GIF Maker within a third-party video player, and signifies the immense power of the GIF format and the timelessness and relevance of Comedy Central content. By embedding native GIF-making capabilities onto their site, Comedy Central fans can more actively engage with the content they're consuming and borrow cultural references directly from the source. With just two clicks, fans can share custom GIFs from clips of their favorite Comedy Central shows to any conversation, whether it's adding a GIF-punchline to their tweet or adding personality to a text thread. Love the quote? Add a caption! It's that ridiculously easy. "Our goal is to create experiences and produce content that connects with Comedy Central fans," said Dave Bernath, General Manager, Comedy Central. "Our collaboration with GIPHY empowers our viewers to engage with their favorite moments in a unique way. The shareable GIFs exemplify how our brand is part of the zeitgeist."Videos