"All-American Murder," a 48 HOURS special, was Saturday's #1 primetime program with viewers, according to Nielsen live plus same day ratings for Jan. 20. The broadcast delivered 4.66 million viewers and a 0.9/03 with adults 25-54, the demographic that matters most to those who advertise in news. This broadcast marked 48 HOURS' best audience delivery since Oct. 28, 2017 and best adults 25-54 rating since Nov. 18, 2017.
Compared to the last original 48 HOURS edition, Saturday's broadcast was up +18% in viewers (from 3.96m) and up +13% in adults 25-54 (from 0.8/02). Compared to the same night a year ago, 48 HOURS was up +4% in viewers. Saturday's broadcast featured best-selling author James Patterson's investigation into the life and death of convicted murderer and former New England Patriots player Aaron Hernandez. Hernandez seemed to have it all. He turned a hardscrabble childhood into superstar NFL dreams. In 2012 he was on one of the all-time best teams in the NFL and was armed with a new $40 million contract extension. But then it all fell apart when he was arrested for the 2013 murder of semi-pro linebacker Odin Lloyd in North Attleboro, Mass. He was convicted of murdering Lloyd in 2015, and in April 2017, Hernandez committed suicide in a Massachusetts prison where he was serving a life sentence. He was 27.Videos