AMERICAN IDOL Taps nFusz for Innovative Audition Partnership

nFusz, Inc. (OTCQB: FUSZ), the Hollywood-based digital technology company, announced today that it has entered into an agreement with AMERICAN IDOL Productions, Inc. to utilize nFusz' interactive video technology to find auditioners for the show's first season on ABC.

With Ryan Seacrest resuming hosting duties and superstar Katy Perry taking her place at the judge's table, ABC's AMERICAN IDOL® is set to return in 2018. The groundbreaking series launched the careers of superstars Carrie Underwood, Kelly Clarkson, Jennifer Hudson, Katharine McPhee, Jordin Sparks, Adam Lambert and Chris Daughtry among many others, who collectively are responsible for 13 Grammys, over 61 million album sales, 47 Platinum records, 444 Billboard No. 1 hits, 257 million digital downloads, two Golden Globes and an Academy Award. Now, the search is on for the next superstar -- and to help, the music competition series has tapped Hollywood digital technology company nFusz.

This month, nFusz helped kick off the AMERICAN IDOL® auditions at an outdoor retail shopping area in Lake Buena Vista, Florida with Idolwinners Jordin Sparks, Kris Allen and Ruben Studdard, performing in front of the new nFusz-powered pop-up audition kiosk. Now through September 15, hopefuls will have the chance to audition for the show at the kiosk. Visitors can create and submit their very own audition video right at the kiosk to be reviewed by AMERICAN IDOL® producers. Resembling a six-foot tall mobile phone, and operated through a fun, easy-to-use interactive touch screen, the kiosk was designed and built by nFusz technology partner MetroClick, the premier provider of location-based interactive displays.

To promote the search for America's next singing sensation, AMERICAN IDOL is also launching a social media campaign featuring nFusz' interactive video technology designed to increase fan engagement. Videos posting on social media platforms contain in-video links allowing viewers to interact with the content in new ways. The nFusz technology allows fans to respond to the video messaging and calls-to-action right in the video, such as clicking on interactive cues in the video to locate the AMERICAN IDOL audition locations nearest to their hometown, among other next-generation marketing features.

"American Idol is a true pioneer, whose bold, innovative approach to televised talent competitions forever changed the landscape of prime-time television," states Rory J. Cutaia, nFusz CEO. "We're thrilled to be working with their super talented team and I can't think of anyone better to showcase the interactive video technology that we believe will forever change way the brands engage their consumers."

Please visit www.americanidol.com for more information and specific audition details, locations, full eligibility requirements, submission forms, terms and conditions.

Image courtesy of ABC

To post a comment, you must register and login.