HI-CHEW, a subsidiary of Morinaga America, Inc., today announced its partnership with the Los Angeles Angels. The new alliance will bring the immensely fruity, intensely chewy candy into Angel Stadium throughout the 2018 season, with on-site activations, product sampling during select games and availability for fans to purchase and enjoy HI-CHEW at concession stands. Beyond HI-CHEW's affiliation with the Angels, the brand is also excited to enter its third year as an official partner of the Los Angeles Dodgers.
"We are thrilled to be a part of baseball culture, particularly in Los Angeles, a city that has quickly become HI-CHEW's home base in America," said Mr. Norio Otsuki, Chief Operating Officer of Morinaga America, Inc. "Our new partnership with the Angels and continued relationship with the Dodgers will provide players and fans alike the ability to enjoy HI-CHEW at every ballgame."
Throughout baseball history, no ballpark experience has been complete without the best eats. The nostalgia of snacking between innings continues to be an important part of the game today. Over the past few years, HI-CHEW has gained popularity as the ideal stadium snack. Whether enjoyed in the dugout or in the stands, each piece of HI-CHEW tastes like a home run. With long-lasting chewy texture and real fruit juices and purees, there's truly a flavor for everyone.
"We are delighted to welcome HI-CHEW to the Angels family," said Angels Chairman Dennis Kuhl. "We're excited to add another great snack option at the ballpark, and we are looking forward to working together to support the local baseball community."
Beyond the iconic Freeway Series in July, with the Angels playing the Dodgers, HI-CHEW will hold sampling events at several home games throughout the season for each team.
HI-CHEW will continue to support the local Little League as the Presenting Sponsor of Youth Baseball and Softball Sundays at Angel Stadium, featuring sampling activations during the below game dates:
HI-CHEW will also have special sampling promotions at Dodger Stadium during the following game dates:
To see a full list of sampling events, please visit www.hi-chew.com/events/.
To learn more about HI-CHEW, please go to www.hi-chew.com. You can also like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).
About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official manufacturer and distributor of HI-CHEW in the United States. With over 170 flavors of HI-CHEW having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.
About HI-CHEW:
The history of Morinaga stretches back over a century, when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States.In the United States, HI-CHEW is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Melon, and Kiwi.HI-CHEW also offers Sours in Lemon, Lime and Grapefruit and Fizzies in Cola and Orange Soda. HI-CHEW is made with real fruit juice and purees and is 100% free of gluten, cholesterol and artificial colors. HI-CHEW continues to expand fruity, chewy flavor offerings annually.
View original content:http://www.prnewswire.com/news-releases/hi-chew-becomes-official-partner-of-the-los-angeles-angels-for-the-2018-season-300620981.html
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