The Atlanta Opera Supports Arts Marketing Collaborative

Metro Atlanta arts organizations are collaborating for the first time to launch a joint campaign to increase awareness of the region's robust arts and culture offerings. More than 40 organizations have committed to proactively join efforts, and individual funds, to generate this campaign designed to benefit the local arts community as a whole.

This collaborative effort, spearheaded by AtlantaPlanIt.com, a service of Public Broadcasting Atlanta, will focus on educating metro Atlantans about the diverse opportunities available for enjoying arts in the region. Individual arts organizations will contribute funds that will pay for the creative for the campaign as well as advertising purchases online, on air, in select TV markets and in print.

Local arts organizations are currently facing a number of challenges that have created a pressing need for such a partnership. The Atlanta Journal-Constitution reported in a March 19, 2010 article that public funding for the arts remains weak in Atlanta and Georgia. This continued absence, combined with the decrease in local media coverage of the arts, and sentiments of "nothing to do in Atlanta," make it necessary for each organization to find more ways to minimize costs while maximizing impact, and this collaboration accomplishes that goal.

By recognizing those organizations who participate, the campaign will leverage existing individual marketing efforts without diluting each organization's unique message. Atlanta PlanIt is looking for participation from a sizable representation of the more than 400 arts groups in the region by the anticipated campaign launch in January 2011. AtlantaPlanIt.com is also brokering discounted or donated ad space from media outlets that are interested in partnering in the launch of this unprecedented collaborative campaign.

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