theatreWashington Announces The Launch Of theatrewashington.org
theatreWashington is set to unveil its new website, theatrewashington.org-the cornerstone of the organization's recent rebranding process that has moved the 27 year-old organization previously known as The Helen Hayes Awards into its new chapter as theatreWashington. Theatrewashington.org is designed by Unconformity, LLC, an integrated marketing and design firm based in Alexandria, Virginia.
theatreWashington's new interactive website includes original content about theatres, artists, and audiences in the Washington area, an advanced filtering Show Selector feature, social plugins, user reviews, and geo-locating functions that allow users to see what shows are playing within a self-specified geographical radius of a designated location. The launch of theatrewashington.org completes Phase One of The Helen Hayes Awards' move to theatreWashington. Additional web features, in additional organizational programming, will continue to be rolled out in the coming months.
"The theatreWashington site is a great example of how technology can enhance the arts and democratize the experience of live theatre," says to Zev Remba, Creative Director of Unconformiy, LLC, "In the next few months, we'll be adding features that will serve both consumers and theatre professionals, as well as helping to build the Washington area into a nationally respected theatre brand."The Show Selector feature on theatrewashington.org is a filtering system that allows users to search for shows playing in the Washington metro area based on several criteria: date, genre, age appropriateness, price range, and geographic location. Often cited as one of the greatest barriers to attendance, by streamlining the research process, the initial step in attending the theatre is made easier and therefore attendance at Washington-area theatre is likely to increase.
Phase One of theatrewashington.org contains a News & Features section filled with unique content generated by members of the theatreWashington staff, and overseen by Managing Editor Manny Strauss. Phase One content is segmented into five buckets: Profiles, 10 Questions for Artists, The Theatregoing Experience, Final Bow, and Why Theatre Matters.Social Media
Theatrewashington.org has been designed with the social user in mind. Visitors to the site can comment on each article posted on the site and can leave a user review on the show pages. Each page on theatrewashington.org contains a social plugin that allows visitors to share the page's content with their social media networks. theatreWashington can be found on Facebook and on Twitter at @theatreWashDC.
As the development of theatrewashington.org continues, the site will contain an extensive history of the Helen Hayes Awards, forums, easy-to-use calendars, additional editorial content and more.
About Unconformity, LLCUnconformity is an integrated marketing and design firm based in Alexandria, Virginia. The firm provides marketing services including identity design and brand experience, web development, new media, advertising creative, collateral development, and custom publication design. In the web arena, they specialize in development of large-scale, content-managed sites that include custom web-based applications.
Unconformity's clients include the American Institute of Architects, American Chemical Society, Celera Genomics, Document Management Industries Association, Johns Hopkins University, Sprint, the Smithsonian Institution, National Multiple Sclerosis Society, National Osteoporosis Foundation, National Geographic, Penton Media, and many more.
Unconformity is led by partners Zev Remba, formerly the executive creative director of MHI Communications, a Washington, DC-based agency with more than 300 staff; and Michael Quattrone, former vice president of Wickham and Associates, Washington's oldest graphic design firm.
Unconformity principal Zev Remba is a specialist in the development and implementation of branding and integrated marketing communications programs. Remba has launched brands and spearheaded marketing campaigns for dozens of national clients over the past 20 years. Unconformity principal Michael Quattrone is a 20-year veteran and innovator in web development. He has focused for that past decade on developing sites that use cutting-edge techniques for online fundraising, marketing and promotion. A pioneer in developing online publishing systems that enable large-scale event marketing, he has developed sites for a wide range of national organizations and corporations.
About theatreWashington
Building on 27 years of credibility and service as The Helen Hayes Awards, theatreWashington is the unified voice of Washington area theatre and is the only organization dedicated solely to promoting, representing, and supporting all segments of Washington's professional theatre community-theatres, artists, company members, and audiences of all ages.
Videos