TRG Arts and BON Culture to Come Together to Form International Arts Consultancy

UK-based arts consultancy BON Culture is merging with US-based TRG Arts to create an international firm focused on increasing the resilience of the arts sector. From March 2017 the company will be known throughout the world as TRG Arts, with the former BON team establishing TRG's UK and Europe office.

The integration of BON's team enhances TRG's position as the world's leading experts in patron loyalty and demand management for the arts. A new office in London will better serve existing and new consulting clients in the UK and Europe. The new office will also continue to deliver major industry conferences and provide subsidised support services to the National Campaign for the Arts (NCA).

BON Director David Brownlee will join the TRG senior leadership team and serve as Vice President for the UK and Europe. His fellow BON Director Mari O'Neill will become TRG's Director of UK Operations, overseeing the conference programme and support for the NCA.

In 2017 the UK and Europe team will be enhanced by TRG's Vice President of Client Development, Lindsay Anderson, who for one year will help establish the new office and act as a lead consultant for UK and European clients.

As well as training more than 40 UK CEO's at Masterclasses promoted by BON, in the last 18 months TRG has worked with Birmingham Repertory Theatre, Wolverhampton Grand Theatre, and the Rose Theatre Kingston and has ongoing consultancy partnerships with the New Wolsey Theatre in Ipswich, Sheffield Theatres, Nottingham Playhouse, Northern Stage and Birmingham Royal Ballet.

David Brownlee commented: "Very soon after we established BON it became clear that TRG Arts had skills and experience that could be transformative for UK arts organisations. The more we have worked with them, the more we have got to know and like their incredibly talented and friendly team and been impressed by the phenomenal results that have been delivered for clients all over the world. This coming together is a natural progression from what has been a highly successful partnership, that should better serve the needs of clients in the UK and around Europe and provide more capacity to satisfy the amazing demand for TRG's services."

TRG's President & CEO Jill Robinson added: "As we have become more familiar with the UK arts and cultural sector in the last two years, we've realised that the UK has developed something very special that should be safeguarded and cherished. Arts and cultural organizations in the UK and beyond can be sustained and sustainable. I am delighted that by coming together with BON we will not only be able to help arts organisations increase their revenues from box office and individual giving but also facilitate the NCA's work to increase public understanding and support for the local and national government funding that helps make the UK's cultural sector a world leader."

TRG Arts will formally launch in the UK on Thursday 23 March 2017 with a simultaneous event in London and the TRG Arts Center for Results in Colorado Springs, Colorado. TRG will then hold its fourth CEO Masterclass in Manchester on Thursday 30 and Friday 31 March.

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