Sú North To Release Music Video For Single 'Yellow' in April

The single and accompanying music video will be released on April 7th.

By: Mar. 25, 2023

Sú North To Release Music Video For Single 'Yellow' in April

Alternative hip hop/rap artist Sú North (previously known as Sharif Hassan) is back with his latest single, "Yellow," and its accompanying music video, set for release on April 7th. The track, which masterfully blends all of the trappings of lo-fi rap, indie rap, contemporary hip-hop, and chillwave, explores themes of self-love and unbridled joy. This is the brand of Sú North, who is known for his introspective and charismatic lyricism. Upbeat, ambient verses are led by simple, melodic piano, infectious bass lines, dance-worthy drum beats, and smooth trumpet coming in at the end. With a chorus taking inspiration from Coldplay's track of the same name ("And it was all yellow"), "Yellow" provides a welcome break from the chaos of everyday life.

"The track was created out of the joy self love brings, the joy I have for others I love, and the joy of other people loving me," he shares. "Yellow is a color associated with the sun. It symbolizes optimism, energy, joy, happiness and friendship." The music video, which was shot in the Bay Area and directed/edited by Sú North alongside producer/DP Marcel Scott of Summit Studios, takes viewers on a cinematic journey. Coated in warm tones and bright lights, scenes of seascapes and intimate moments under blankets contribute to the track's soothing qualities.

Born and raised in Harlem, New York, Sú North delivers a unique alternative style that is deeply rooted in his knack for lyricism and lifelong interest in slam poetry. Sú North embodies the definition of versatility and creativity. As a cinematographer and creative director, he brings a unique perspective to musicianship, understanding the importance of marrying visuals and sonics for a full artistic experience that is all his own.

"Yellow" has already resonated deeply with listeners, having attracted over 16K organic plays on Spotify alone. Previous release "Feel" has done similarly impressive numbers, with over 52K plays on Spotify, giving Sú North a monthly average of 20K listeners on the streaming service (singles "Lunch Break", "Youtruth," and "On Me" have also broken over 15K listens). The music video for his track "44" has garnered 81K views, a testament to the power of his visual talent and long-time collaboration with Scott.

There is no better way to personify the way that "Yellow" sounds than a slow motion shot of Sú North jumping in the sand with his trumpet player, the instrument adorned with blooming flowers. "Yellow" is a celebration, a triumph for both the artist and the listener.



RELATED STORIES - San Francisco / Bay Area

1
TV Legend Henry Winkler is Coming to the Curran Theater in November Photo
TV Legend Henry Winkler is Coming to the Curran Theater in November

TV legend Henry Winkler is coming to San Francisco’s Curran Theater on Monday, November 27 at 7:30 p.m.

2
San Francisco Opera Mourns The Passing Of Finnish Composer Kaija Saariaho Photo
San Francisco Opera Mourns The Passing Of Finnish Composer Kaija Saariaho

San Francisco Opera mourns the passing of composer Kaija Saariaho. The Finnish musician, whose brilliant instrumental and vocal works have reached a global audience, died peacefully at her home in Paris this morning. She was 70 years old.

3
TWELFTH NIGHT Meets Telenovela in Silicon Valley Shakespeare Production This Month Photo
TWELFTH NIGHT Meets Telenovela in Silicon Valley Shakespeare Production This Month

On Friday, June 9th, appearing on the great lawn at Willow Street Frank Bramhall Park, in San José, California, is William Shakespeare's romantic comedy, Twelfth Night (o Noche de reyes) about shipwrecked twins, Viola and Sebastian, and the pandemonium and hijinks that ensue when they are separated by that state of tumult.

4
Silicon Valley Gay Mens Chorus to Present One-Night-Only Queer + 1983 Concert Party: FORTY Photo
Silicon Valley Gay Men's Chorus to Present One-Night-Only Queer + 1983 Concert Party: FORTY

Silicon Valley Gay Men's Chorus' Rubyversary concert, FORTY, will celebrate and highlight all things 1983-the year the choir was founded-at the Hammer Theatre Center in Downtown San Jose, California, for one night only, at 7:30 pm on Friday, June 16, 2023.

More Hot Stories For You

Videos


#repshow# in #getregions.name[i]# "Best of Enemies" (NT Live)
Hammer Theatre Center (6/14-6/18)
#repshow# in #getregions.name[i]# Ball Biddies
Phoenix Theater (6/13-6/13)
#repshow# in #getregions.name[i]# Axle Surgeons of California, Inc.
Axle Surgeons of California & Northern California - Axle Doctor (5/26-12/31)
#repshow# in #getregions.name[i]# Summer Stage Reading Series 1: New Plays Each Performance!
Valley Players (6/09-6/10)
#repshow# in #getregions.name[i]# In the Heights
Center Repertory Company (5/27-6/24)
#repshow# in #getregions.name[i]# IN THE EVENING BY THE MOONLIGHT
Lorraine Hansberry Theatre (6/15-7/02)
#repshow# in #getregions.name[i]# The River Bride
City Lights Theater Company (5/18-6/11)
#repshow# in #getregions.name[i]# Antelope Party
Shotgun Players (7/17-7/18)
#repshow# in #getregions.name[i]# ATOMIC COMIC
Z Space (6/30-7/08)
#repshow# in #getregions.name[i]# "The Waiting Period"
The Marsh San Francisco (5/21-7/23)
VIEW ALL SHOWS  ADD A SHOW  

Recommended For You