Inaugural San Francisco Fashion Film Festival Comes to Roxie Theater, Spring 2012

Film and fashion (and fun) will unite at the inaugural San Francisco Fashion Film Festival in Spring 2012. San Francisco Fashion Film Festival (FashFilmFest), coming to the Roxie Theatre, is a new film festival that explores the role of design, style and costume in cinema. With a day of screenings, panels, and events, FashFilmFest brings a fresh perspective on the films that have influenced trends, fashion and culture throughout the decades.

Offering a well-edited selection of independent, documentary, and Hollywood films, FashFilmFest will present both unexpected titles as well as time-honored classics. "You don't have to be a follower of fashion to appreciate the impact that it has on the history of film and popular culture. That’s why we created FashFilmFest," cof-founder Kimara Stokes said.

FashFilmFest aims to feature films that have inspired trends, beauty, design, and culture, and give attendees insight beyond the usual standard bearers of Hollywood and grant access to the creators. Some of the best examples of costume, set design, storytelling, and cinematography will be explored in the dramatic film category. Stories of the designers and artists who shape the world of fashion and style will be showcased through documentaries.

FashFilmFest recognizes the deep reserve of stories that there are to tell about the world of fashion and style and is inviting independent filmmakers to submit their work. The call for submissions for independent films is open through Friday, February 3, 2012. Independent films may be submitted for consideration through the fashfilmfest.org website.

Home to some of San Francisco’s most popular film festivals, FashFilmFest is proud to be debuting at The Roxie. The Roxie Theater, San Francisco's oldest continually operating theater, turned 100 in 2009. It has been functioning as an independent art-house theater since the 1970s, showing the best of art, music, foreign and documentary films.