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Photos: Jerry Mitchell & More Open the BOOP! Box Office

The box office is officially open at the Broadhurst Theatre for BOOP! The Musical, which will begin previews on March 11, 2025 and will open officially on Saturday, April 5, 2025. The company gathered to celebrate this morning with a ribbon-cutting by Tony Award-winning director and choreographer Jerry Mitchell as well as special giveaways and surprises!

Theatre Now to Host Master Class with Mindi Dickstein

Theatre Now will host a Master Class with Jonathon Larson Award-winning writer Mindi Dickstein. The evening will include songs by Theatre Now Musical Writers Lab members Jonathan Keebler & Bob Kelly, plus more.

Theatre Now Awarded NAMT Writers Residency Grant

Theatre Now New York has been awarded a Writers Residency Grant through the Frank Young Fund for New Musicals by the National Alliance for Musical Theatre (NAMT).

Up on the Marquee: BOOP! THE MUSICAL

Betty's coming to Broadway! In just a matter of weeks, previews will begin for the new Broadway musical BOOP! The Musical. Check out the new Broadway marquee at the Broadhurst Theatre!

BOOP! THE MUSICAL Finds Complete Broadway Cast

The complete cast has been announced for the new Broadway musical BOOP! The Musical, which begins performances on Broadway in March. Learn more about the cast here!

Theatre Now Announces New Cabaret Series Beginning In 2025

Starting in 2025, Theatre Now will present a monthly cabaret series at SoHo Playhouse, 15 Vandam St., NYC. Verse Intro Cabaret will feature performances of songs by 2 writing teams from Theatre Now's prestigious Musical Writers Lab.

Theatre Now Hosts Master Class With Susan Birkenhead

Theatre Now's next Industry Night will be held on Monday, October 21st at 6:30pm, featuring a Master Class with Tony-nominated lyricist Susan Birkenhead (Jelly's Last Jam, Working, BOOP!).

Submissions Open For SOUND BITES XII Festival Of 10-Minute Musicals

Theatre Now is accepting submissions for SOUND BITES XII, the 12th Annual Festival of 10-Minute Musicals, through January 3rd, 2025. 10 finalists will be selected for presentation on Monday, May 5, 2025 at Merkin Hall at Kaufman Music Center.

Theatre Now Industry Nights Return September 30 With Andrew Lippa

Theatre Now New York's Industry Nights feature rotating events dedicated to the future of musical theatre. Kicking off the series on Monday, September 30th at 7pm will be a Master Class with Tony-nominated composer/lyricist Andrew Lippa (The Addams Family, Big Fish, The Wild Party).

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