Patrón Teams Up With Emerging Artists for the Simply Perfect Art Project

Patrón Spirits is inviting a new kind of window shopping this holiday season. Starting Nov. 15 and continuing through Dec. 31, 2011, the Patrón "Simply Perfect" Art Project will showcase live, working art studios and galleries that offer emerging artists the opportunity to create
one-of-a-kind works of art for auction in support of four local organizations.

Across the country, four "Simply Perfect" Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists.

Given approximately one week each, artists will create an original painting, sculpture or other
work based on their personal interpretation of Patrón tequila's "Simply Perfect" mantra.
Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the
progression of the collective work. To view the art in the making, please visit one of the four "Simply Perfect" Art Project locations, including:
Chicago – 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)
Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)
New York City – 454 West Broadway (between Prince Street & West Houston Street)
San Francisco – 581 Market Street (between 1 st Street & 2nd Street)

"These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience. At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation," said Jennifer Long, Patrón brand director. "We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we're proud to amplify it."
To view complete collections from all four cities, passers-by can scan the QR code located on the
windows of each of the four installations. The QR code will link consumers directly to the auction
website (eliminateregifting.com), where they will be able to learn more about the artists and bid on their favorite works of art.