RATINGS: MACY'S THANKSGIVING DAY PARADE Leads Ratings for NBC
See highlights below!
By: Sarah Jae Leiber Nov. 27, 2020
From 9 a.m.-12 p.m., "Macy's Thanksgiving Day Parade drew a 5.3 rating in the 18-49 demo and 20.7 million viewers.
That original telecast of the parade was NBC's highest entertainment telecast in 2020 for 18-49 and total viewers.
Combined with the original telecast and the encore later in the afternoon, the parade drew a 6.2 in 18-49 and 24.2 million viewers.
The parade had 4.7 million streams on Youtube and was one of the top trending streams of the day.
From 12-2 p.m., "The National Dog Show" drew a 2.8 in 18-49 and 11.3 million viewers.
Combined with it's encore telecast, "The National Dog Show" a 3.4 in 18-49 and 14.3 million viewers overall.
The encore telecast was the highest encore for "The National Dog Show" since 2012.
At 11:35 p.m. "The Tonight Show Starring Jimmy Fallon" drew a 0.33 in 18-49, up 33% from its season-to-date average, and 1.55 million total viewers.
The 18-49 is the best Thursday "Tonight Show" telecast since Oct. 22.
At 12:35 a.m., "Late Night with Seth Meyers" drew a 0.16 in 18-49, up 18% from its season-to-date average, and 847,000 total viewers.
The 18-49 is the best Thursday "Late Night" telecast since Oct. 22.
Videos