NBA, Turner to Debut THE BOUNCE on Yahoo Sports

The NBA has teamed up with Turner Sports and Yahoo to produce a live nightly show designed for mobile viewers on Yahoo Sports, according to Variety.

The free-to-watch streaming show will be in a three-hour block thats slated to run five nights per week. The show will stream regularly five nights per week - Sunday, Monday, Wednesday, Friday and Saturday - from 8-11 p.m. ET through the end of the 2018-19 NBA regular season.

The show, titled "The Bounce," promises live look-ins on games in progress and scoreboards, commentary, feature segments and behind-the-scenes footage.

"The Bounce" will premiere on Monday, January 21, on Martin LUTHER King Jr. Day in a special earlier timeslot, from 5-8 p.m. ET. That's timed to the NBA's MLK Jr. Day slate of five nationally televised games on TNT and NBA TV.

The show will be hosted by Turner commentators Rosalyn Gold-Onwude, Allie LaForce and Stephanie Ready, alongside a rotating cast of analysts including former pro-basketball stars Gary Payton, Swin Cash and Jason Terry.

The goal is that the show will keep fans engaged in the action as it unfolds on game nights. "The Bounce" will stream live on the Yahoo Sports app on iOS and Android and the web.

One of the hopes is that "The Bounce" will drive viewers to tune in live on TV, buy tickets to future games, or even buy the NBA League Pass live. In addition, the show will feature fantasy-focused segments, since Yahoo Sports is the official fantasy-game partner for the NBA.

"The Bounce" will complement the studio shows that already air on NBA TV and TNT, said David Denenberg, the league's senior VP of global media distribution and business affairs. "We really want to try to reimagine what a studio show looks like on digital," he said. "We want to capture the pulse of the night in a quick way that's designed for a mobile audience, wherever they are."

Read the original article on Variety.

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