Jennifer Rogers Doyle Promoted to Senior Vice President, Brand Development & Integrated Planning, Disney Channels Worldwide

Jennifer Rogers Doyle has been PROMOTED to the newly created role of senior vice
president, Brand Development and Integrated Planning, Disney Channels Worldwide. It was announced today by Sean Cocchia, executive vice president, Business Operations and General Manager, Disney Channels Worldwide. Rogers Doyle will jointly report to Cocchia and John Rood, senior vice president, Marketing, Disney Channels Worldwide. Rogers Doyle joined Disney Channels in 2004 and served as vice president, Franchise Management since 2005. She set the course for a cohesive, structured approach to developing franchises and to identifying compelling consumer product opportunities that enhance viewers' connection with Disney Channels' stories and characters. Her leadership and partnership with the other Disney divisions helped to generate BILLIONS of dollars in retail sales based on properties from Disney Channels Worldwide.

In her new role, her remit expands to integrated planning and the development of
cross-department marketing strategies for Disney Junior, Disney Channel and Disney
XD series, movies and programming events. She will continue to strengthen franchise
opportunities for branded properties and partner with the creative teams on ancillary
content, such as the popular short-form animated series "Descendants Wicked World," to sustain Disney Channels franchises and franchise business development. Cocchia said, "From the early days of 'Hannah Montana,' 'High School Musical' and 'Mickey Mouse Clubhouse' to 'Descendants' and 'Vampirina,' Jennifer's vision, acumen
and leadership helped to drive our franchise planning, opportunities and partnerships.
She is the consummate partner to the best TV and Consumer Products teams in the
kids business and has helped bring our characters, songs and stories into the lives of
millions of kids and families around the world."

Rood said, "We're fortunate to bring Jennifer's thinking into our marketing department as we grow our ways to introduce our stories and characters to kids. Her entrepreneurial mindset, her results-oriented planning and ever-present eye on the Disney brand has merged perfectly with the marketing teams. Our goal is to constantly surprise and delight our audiences in the new ways we introduce our stories and characters, Jennifer has helped to strengthen that mission." Among her accomplishments, Rogers Doyle propelled an umbrella branding strategy
that embodied Disney Junior and made it the centerpiece of Disney's worldwide efforts to serve kids age 2-7 and their families. Her plan helped extend viewers' experience with their favorite characters and stories including "Sofia the First," "Doc McStuffins," "Vampirina" and "Mickey Mouse Clubhouse" and its spin-off, "Mickey and the Roadster
Racers." She also directed Disney Channel's franchise management for hit properties geared towards kids age 6-14 including "Descendants," "DuckTales," "High School Musical," "Hannah Montana" and "Phineas and Ferb."

Disney Junior continues as the first choice destination for preschoolers on screen and
for their parents in the retail aisles across product categories with award-winning toys
inspired by the characters and stories kids love. Extensions of Disney Junior also
include music videos, museum exhibits and live touring shows. "Descendants" has impressive franchise extensions that have engaged kids worldwide through a robust retail and marketing program. "Descendants" and "Descendants 2" music videos have garnered nearly two billion global views and the "Descendants 2" soundtrack was the #1 album on iTunes and in the Top 10 on the Billboard 200 chart. In the U.S. for Halloween 2017, "Descendants 2" costumes were the top three-selling
Halloween costumes at Disney Stores and the #1 costume at Party City. More than
three million "Descendants" and "Descendants 2" dolls have been sold, and more than four million "Descendants"-related books have been sold including three popular young adult novels that were featured on the New York Times Best Sellers List.

To post a comment, you must register and login.