Esquire Network Greenlights HOW I ROCK IT & RISKY LISTING

By: Mar. 05, 2013
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Esquire Network, the definitive network for the modern man, has ordered two new original primetime series to add to its growing slate of originals. Both series will premiere this summer.

In HOW I ROCK IT (Working Title), from Ryan Seacrest Productions and Citizen Jones, host and NBA superstar Baron Davis profiles the athletes, musicians, celebrities, designers, influencers and street-style icons whose careers, lives and lifestyles are setting a stylish new standard for today's modern man. Every half-hour episode in this six-part series features the leading tastemakers at the forefront of a men's Style revolution, from the sartorial to the culinary, from home decor to personal technology and more, who all share one thing in common: a passion for expressing themselves through personal style.

RISKY LISTING (Working Title) is a six-part, one-hour docuseries from Zodiak New York that goes behind the velvet rope to meet the high-end listings agents who wheel and deal in the exclusive, intensely competitive world of New York nightlife real estate. The series will follow along with the agents as they cut deals for the hottest bar, restaurant and nightclub spaces -- and try to stay on top in the city that never sleeps. The playground of New York's coolest crowds may be their office, but in a cutthroat business, with millions on the line, will they toast their success or get cut off before last call?

"We are building an exciting slate of original series for men with Style and substance," said Matt Hanna, Head of Original Programming for Esquire Network. "HOW I ROCK IT is really for all those guys who've admired another man's Style but were afraid to ask how they got it. We're going to be the middleman for them with this series. And in RISKY LISTING, we're going to take our viewers inside the high stakes, big ego world of New York nightlife real estate to see these listings agent gladiators go toe-to-toe."

The new series join previously announced originals KNIFE FIGHT, an underground, after-hours cooking competition series hosted by "Top Chef" winner Ilan Hall and executive produced by Drew Barrymore, Flower Films and Authentic Entertainment; and The Getaway, executive produced by Anthony Bourdain and Zero Point Zero, which features travel-loving, well known personalities who take viewers to their favorite city on the planet, giving the inside track on their top spots to eat, drink, shop and hang out.

About Esquire Network

The modern man will be televised. Championing intelligence, wit and style, Esquire Network brings the iconic men's brand to television as the definitive network for the modern, multi-faceted man. A strategic partnership between NBCUniversal and Hearst Magazines, the network's programming explores and celebrates the interests, passions and aspirations of today's man: gaming, gear, entertainment, food, fashion, relationships, humor, travel, competition and more. Formerly known as G4, Esquire Network will launch in April 2013 in 62 million households nationwide, as well as online, mobile, On Demand and other platforms. Esquire Network is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal.



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